Contributor: Christian Kligora, SVP Customer Success/Marketron
The buying funnel, I’ll admit, is a jargony type of term. It’s one that many of your advertisers may have sparse knowledge of. What they do know is that they need to get in front of the right audiences at the right time. Even those with awareness realize the funnel is complicated and no longer linear. Many things impact when and how people make purchases from businesses.
As a trusted marketing professional to your clients, they depend on you to provide some education on the funnel and explain the importance of addressing every step to engage, attract and convert customers.
Continue reading “Boost Results and Revenue by Pitching Full-Funnel Ads to Local Advertisers”
Dr. Everett Rogers, a communications studies professor at Ohio State University, popularized the theory of diffusion of innovation. According to Rogers, there are four key groups or mindsets when it comes to new technology, new ideas and new concepts. At the front end are Innovators, the people who are constantly looking forward and searching for what’s next. At the back end are Laggards, who are constantly looking back and wondering what happened and how the world around them changed.