Author: Annette Malave, SVP/Insights, RAB
Before the pandemic, traditional aspects of the auto purchase were changing. People were considering subscription auto plans versus ownership. Vehicle options were also shifting. COVID-19 changed all that.
Traditional vehicle ownership is still considered to be the most convenient, practical and flexible by consumers. When it comes to audio entertainment, traditional sources are important.
Continue reading “Tradition is Valued by Auto Buyers”Author: Annette Malave, SVP/Insights, RAB
There’s nothing more thrilling for some than shopping for a new sofa, bedroom set, stove or refrigerator. It is so important to find the that one item that is just what you are just looking for or to quote the fairytale, the one that is “just right.” Looking for that “just right” item isn’t as easy today.
Continue reading “Radio Delivers for Furniture and Appliances”Author: Annette Malave, SVP/Insights, RAB
Although some adults have already started their holiday shopping, there are some that will wait for the right time to purchase something new and shiny – for themselves or as a gift. The new and shiny isn’t a car, it’s jewelry.
Continue reading “Radio Sells Silver and Gold”Author: Annette Malave, SVP/Insights, RAB
With lockdowns in place during 2020, Americans hungered for the thrill of the game and the luck of the draw as sporting events and casinos shuttered. People turned to gaming and event alternatives, all online – prompting a surge in participation well into 2021.
Continue reading “Radio – A Safe Bet for Gaming”Contributor: Stu Jacobs, President, Mr. Master
While TV’s upfronts season traditionally takes place in May, the radio industry’s upfronts season takes place in September and into October. Upfronts are a chance for radio – on a national, regional, or local level – to secure business for the duration of the following calendar year. This benefits radio by securing committed ad dollars well in advance. It also benefits advertisers by allowing them to see what new shows, content or event opportunities a cluster, station, radio group, or network has planned for the upcoming year. In addition, upfronts allow brands and agencies to strategically plan their advertising dollars, book ads at scale, access premium inventory and secure efficient pricing. It’s a win-win opportunity for all.
Continue reading “Radio Upfronts: 4 Powerful Ways to Maximize Your Sales”Author: Tammy Greenberg, SVP/Business Development, RAB
One of the hottest trends in advertising is “screen-free media,” as people liberate their eyeballs and engage their ears with a potpourri of audio programming. However, for marketers to capitalize on the audio renaissance, they must develop an audio strategy that goes beyond ad buying and adopts a distinctive voice and sound for their brands, according to the Carat Trends 2021 report, titled “The Year of Emotionally Intelligent Marketing.”
The diversification of audio platforms and the attention audio commands among consumers has opened up tremendous opportunity for brands to expand their audio strategies and grow their audiences.
