In this week’s Radio on Main Street podcast, RAB’s Dave Casper talks with Texas Association of Broadcasters President, Oscar Rodriguez.
The TAB just concluded their annual convention in Austin. Dave talks with Oscar about themes emerging from this year’s convention, the role of state associations in broadcasting and what he sees as some of the key challenges and opportunities facing broadcaster today.
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The world of on-demand audio, such as podcasting, is growing rapidly so Erica Farber, President and CEO of the RAB sat down with one of its biggest champions, Steven Goldstein, founder of Amplifi Media.
Steve is recognized as a thought leader in audio programming, marketing and management and has a track record of success in virtually every major radio format for some of the country’s top broadcasting companies.
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In this episode of Radio on Main Street, Jeff Schmidt, SVP of Professional Development at the Radio Advertising Bureau, sits down with author and talent consultant Dr. Tony Alessandra to talk about what makes a great salesperson – Nurture or Nature?
Dr. Alessandra believes that with the right attitude and aptitude, successful salespeople can be nurtured and natural-born salespeople can be directed to greater success. With his simple and effective method companies can learn how to create a rewarding work atmosphere that effectively helps them retain good people.
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In this episode of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Matt Scarano, President of the Chicago region for the iHeartmedia Markets Group. Matt is also chairman of the Illinois Broadcasters Association’s Radio Broadcasters of Chicago committee.
Matt and Erica discuss how Chicago radio is working together as a group using their collective airwaves to spread the message that radio is the most effective medium for advertisers.
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When you hear the words; “Golden Age of Radio,” you might be thinking of the past. Ben Thomas, Senior Vice President and Channel Engagement Director for the largest independent advertising agency in Tennessee – The Buntin Group – says that right now is radio’s golden opportunity.
Jeff Schmidt, who leads our professional development team at the RAB had a candid conversation with Ben Thomas regarding what agencies want in this ever-changing landscape. In a provocative and direct way, Thomas tells us what radio does well, and how to gain more attention. He also shares what not to do.
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In this episode of Radio on Main Street, Erica Farber, President & CEO of the Radio Advertising Bureau speaks with engagement, marketing and radio expert Abbie Korman, who is also head of her own company Impact Marketing & Promotions.
One of radio’s strengths is the connection air personalities have with their listeners, something of great interest to advertisers. During this podcast Abbie discusses the importance of DJ endorsement campaigns and provides some insight as to what works and, just as important, what doesn’t work.
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