In seventeen more days we’ll know who will be leading this country for the next four years. As we approach November 8, there is still time for candidates to reach voters and particularly those that are still undecided. Also, given the events that have occurred in the past few weeks, political advertising dollars have seen some shifts, but not with radio.
That is how close we are to electing the next president of the United States. As much as this cycle has been filled with controversy, one thing is true: This election year has been like no other in its imbalance of earned media versus paid media by both presidential candidates.
With Election Day just 80 days away, we asked Leo Kivijarv, Ph.D., Executive Vice President & Director of Research of PQ Media, to provide us with a perspective on the current state of political advertising and what it can mean for radio. Before we share those insights, here are just a few simple reminders about radio: