Author: Stephanie Heracleous, Research & Insights Assistant, RAB
As a medium, radio can help drive brand awareness, consideration, search and store traffic. Radio can also improve the value of an ad campaign that includes other media.
Continue reading “Radio Delivers Value”
Election day 2018 is about eight weeks away and while it is not a presidential election there are many state and local races that will be decided.
In this edition, Erica Farber, President and CEO of the RAB speaks with Kip Cassino, Executive Vice President of Borrell Associates. Borrell Associates recently updated their forecast for political media spending by media choice with their forecast for radio showing modest growth from their original April forecast.
With less than one-third of the 8.9 billion of political dollars yet to be spent this year, Kip shares his advice as to how radio can compete for a larger share of the available dollars and how important it is for radio to make the case that radio is local.
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Author: Annette Malave, SVP/Insights, RAB
Over 247 million. That’s a great number. It’s the number of people that listen to radio every week. It is the top reach medium – touching more people every week than any other medium or device. This is something that we in the radio industry know.
Having success in growing revenue all starts with relationships, being a true partner for your clients.
In this edition, Erica Farber, President and CEO of the RAB speaks with Tina Murley, Director of Sales for the Beasley Media Group in Boston. Tina is focused on creating a culture for her sales team of saying “yes” to their clients and potential clients. She empowers, provides the tools and helps her sellers find a way to just get it done.
She believes that digital is the future and because radio offers integrated local solutions, it’s is the perfect partner for advertisers.
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Author: Annette Malave, SVP/Insights, RAB
Of all generations, millennials have had the greatest influence on the advertising and marketing world. Their views and opinions and how they communicate amongst each other shifted how advertiser brands engage with them. According to an early study conducted by Harris and Eventbrite, millennials would choose to spend money on experiences versus things and the greater majority had participated in live events in the past year – like concerts, festivals, themed sports, etc.
While millennials, as a target audience, may have been a catalyst to the growth of event/experiential, it is now an important component of many brands’ marketing campaigns – regardless of age groups. Marketers will spend nearly 21% of their overall budgets on event/experiential in 2018 compared to 19% in 2017, according to a 2018 report by Event Marketer.
In this edition, Erica Farber, President and CEO of the RAB, speaks with Bill McElveen, Executive Vice President of the Eastern Region for Alpha Media. One of the many strengths of local radio is the difference it makes in a person’s life. It is truly the voice of the local community.
Listen as they discuss the state of local broadcasting, the importance of creating remarkable content and the need for the industry to focus on creating value for the advertiser.
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