One of the benefits of attending the ANA Masters of Marketing Conference is the opportunity to meet people from the marketing ecosystem who are making a difference through their passion, experience and their work.
Raquelle Zuzarte, founder & CMO of Equity Project for All, is one such person. In episode thirteen of the Radio on Main Street ANA Masters series, RAB’s Erica Farber talks with Raquelle about her interesting and unique journey to the creation of Equity Project for All, a brand strategy firm focused on maximizing brand growth and purpose-driven impact through the power of data, tech and diversity, equity & inclusion (DE&I.)
Raquelle and Equity Project for All have such a clear mission that we can all relate to and learn from. Recognizing all people within our organizations for their impact and ensuring every individual feels they belong and deliver their best every single day will result in retention and recruitment. Igniting the power of creativity by tapping into all constituents whether they answer the phones or dial in will result in creative solutions we otherwise would not know existed. And perhaps more importantly, it captures the brand’s societal purpose.
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