Author: Victor Texcucano, Content Coordinator, RAB
COVID-19 fears and restrictions have helped establish several new trends in the world of retail. Since the rise of e-commerce over the past decade or so, shopping has evolved to become much faster and much more convenient.
Continue reading “Radio Plays a Part in the Future of Retail”
Author: Jeff Schmidt, SVP/Professional Development, RAB
Dr. Everett Rogers, a communications studies professor at Ohio State University, popularized the theory of diffusion of innovation. According to Rogers, there are four key groups or mindsets when it comes to new technology, new ideas and new concepts. At the front end are Innovators, the people who are constantly looking forward and searching for what’s next. At the back end are Laggards, who are constantly looking back and wondering what happened and how the world around them changed.
Continue reading “Insights Into CES”
Author: Stephanie Heracleous, Research & Insights Assistant, RAB
The new year inevitably brings new goals into homes. As communities wind down from the holidays, folks are actively seeking healthier routines. The pandemic has heightened awareness to the importance of health and has sparked a larger interest for consumers to get back to working out.
According to IBISWorld, January and February are the busiest times for new fitness club memberships as consumers are looking to start resolutions for the year.
Continue reading “Radio’s Power Hour for Fitness”
Contributor: Fleur Voruz, Senior Director, Programs (Media), Children’s Miracle Network Hospitals
No one ever expects to need a children’s hospital, yet every day, thousands of kids enter a children’s hospital, many of them fighting for their lives.
Continue reading “How Partnerships with Radio Can Change Kid’s Health”
Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
As lockdowns occurred at the onset of the pandemic in 2020, Americans experienced financial concerns and reviewed all their household expenses – including insurance. Consumers evaluated their auto, home and life insurance policies. They also realized the importance of their insurance carrier’s ability to handle their concerns quickly, efficiently and virtually.
Continue reading “Radio is the Best Policy for Insurance”
Contributor: Dustin Wilson, Manager of Client Development, Digital, Marketron
It’s no secret that integrated advertising campaigns typically perform better. When you pair radio and digital ads, they’re an excellent complement to each other. That’s because audiences consume content in multiple ways across lots of mediums. And that’s a necessity in a world where people encounter hundreds if not thousands of ads in a single day.
The competition to break out from the noise and connect with audiences is key for any advertiser. However, they may have misconceptions about what channels work best. Well, they don’t need to go on hunches, and neither do you. Data and research support that radio ads can lift the performance of digital ones.
Continue reading “Radio Advertising Is the Perfect “Lift” for Digital”