Marketron

Radio on Main Street Featuring Linley Grande, VP of Political Strategies at Gen Media Partners

In the eighth episode of the NAB Show series, we hear the conversation Erica Farber had with Linley Grande, vice president of political strategies at Gen Media Partners. In this wide-ranging discussion, you’ll hear what she’s seeing at the local agency level, how the continuation of fragmented ad dollars is affecting the media business, as well as some insights into political ad dollars and the opportunities in local elections and races.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Radio On Main Street Featuring VP of Forecasting and Analysis at BIA Advisory, Nicole Ovadia

In the seventh episode of the series, you’ll hear the conversation RAB’s Mike Hulvey had with Nicole Ovadia, vice president of forecasting and analysis at BIA Advisory, focusing on BIA’s local advertising forecast and the opportunities she sees available to radio to grow its share of wallet and revenue. Nicole provides a snapshot of what she sees happening in the marketplace in 2024 and broadcasters can drive revenue to their local stations by helping local clients be better marketers and helping them understand changing consumer behavior. Above all, she speaks about radio’s ability to be quick, nimble and responsive to their clients’ needs.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Radio On Main Street Featuring Senior VP of Global Broadcast Radio at BMI, Joe D’Angelo

In the sixth episode of the series, you’ll hear from Joe D’Angelo, senior vice president of Global Broadcast Radio at Xperi, about the exciting innovation taking place at the company. Specifically, how the combination of HD and analog radio paired with IP connectivity in the car enhances the listener experience for radio discovery, makes it more engaging and measurable. Broadcasters can leverage this new ecosystem in many ways and for the first time these improved capabilities provide opportunities for advertisers as well as ensuring radio’s place in the dashboard with Xperi’s DTS Autostage.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Radio On Main Street Featuring Air Personalities Amanda Orlando and Yung Joc

In this fifth episode of the NAB Show series, we hear the live conversation Erica
Farber had with Yung Joc and Amanda Orlando, a great example of two authentic on-air personalities that are connecting with their audiences and loving every second of it. In this episode, we hear from two tremendously talented personalities on a lot of hot topics including collaborating with their sales teams, partnering with advertisers, AI and how authenticity plays into everything they do.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Radio On Main Street Featuring Jamie Cohen, SVP, Broadcast Digital, Salem Media Group

In the fourth episode of this continuing series, we hear the live conversation Erica Farber had with Salem Media Group’s Jamie Cohen, senior vice president of Broadcast Digital. Jamie’s media career has always been about transformation working for media companies as they grapple with digital change, including newspapers and radio. In this discussion, Jamie shares his perspective on radio’s digital transformation.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Radio On Main Street Featuring Jason Barrett, Owner of Barrett Sports Media

In this third episode of the series, we hear the live streamed conversation Mike Hulvey had with Jason Barrett, owner and operator of Barrett Sports Media. Jason shares how the sports radio format continues to explode with roughly 700 sports stations across the country. He also talks about the opportunity that enables broadcasters to tap into the passion and credibility of live and local events and how the listener’s trust and radio’s unique live and local ability to produce connections is a great differentiator for the radio medium.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts