Author: Annette Malave, SVP/Insights, RAB
In mid-July, a local newspaper that has been in existence for 233 years announced that it would be cutting its print version to only three days a week. In an interview, the director of one of the local universities responded: “It’s devastating to communities. Not only do they lose their news, it erodes everything else in terms of civic participation.”
The advertising industry, like the radio industry, is focused on continuing to gather and analyze actionable marketplace intelligence to provide their clients with insights and intelligence on markets, audiences, partners and platforms to name a few.
In this edition, Erica Farber, President and CEO of the RAB speaks with Brian Wieser, Global President, Business Intelligence, GroupM. Highly regarded in the marketing, media, advertising and technology fields as a research analyst, Brian joined GroupM earlier this year to provide insights that will help their clients continue to grow.
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Contributor: Leigh Jacobs, EVP Research Analysis, NuVoodoo Media Services
Consumers today are connected 24/7. They have the ability to tap into news, entertainment and information whenever, wherever and in whatever format they want. Thanks to technology, the connection with radio continues – into the workplace.
Continue reading “Radio’s Workplace Listening is BIGGER Than Ever”
How radio is perceived by advertisers, marketers and the public at large can sometimes be determined by how consumer and trade journalists represent the medium.
In this edition, Erica Farber, President and CEO of the RAB, speaks with audio columnist and contributor for Media Village, Alli Romano. She strongly believes radio and audio today remain fresh and exciting while still honoring tradition. As advertisers have shifted budgets to digital, she also believes radio will grow through continually developing its digital assets.
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As companies continue to be bought and sold and management changes occur, many of us will experience, through no fault of our own, the loss of a position.
In this edition, Erica Farber, President and CEO of the RAB speaks with former broadcaster and current advertising agency executive Dave Paulus, who recently took what he refers to as a “gap year.” After spending years on the radio side, Dave joined one of the largest agencies in the Virginia Beach area, O’Brien et al Advertising, as Director of Client Services. He shares his journey of reinvention and offers some sound advice on what it’s like now being on the other side of the desk.
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Contributor: Brad C. Deutsch, Principal, Garvey Schubert Barer, P.C.
It’s Been Just Over a Year Since the Supreme Court Opened the Floodgates – So, Can Radio Finally Start Taking Ads?
In May 2018, the Supreme Court sided with the State of New Jersey in Murphy v. NCAA, and struck down the Professional and Amateur Sports Protection Act (“PASPA”), which was a federal statute that prohibited states themselves from legalizing sports betting.[1]
While the Supreme Court’s decision did not automatically make sports betting legal, the decision did open the door for each state to decide whether sports betting should be legal within its borders.
