Author: Annette Malave, SVP/Insights, RAB
“School’s out forever!” Who doesn’t love that song by Alice Cooper. No matter the generation, it’s a lyric everyone knows. We know it’s July but guess what? School isn’t really out forever. August is National Back-to-School month.
Author: Annette Malave, SVP/Insights, RAB
There are many important events in life – graduating, accepting a job, getting engaged or married and, of course, buying a home. Important? Maybe. Stressful? Absolutely!
If you haven’t had the experience, I’m certain that you know someone that has purchased, is in the process of doing so, or is currently searching for a home to buy. And no matter how you look at it, it is one of the biggest commitments you can make. With a commitment like this, you need someone you can trust by your side. Nope, not a significant other, mother, father or friend. You need a real estate agent and radio is there to help!
Author: Annette Malave, SVP/Insights, RAB
This Thursday, July 4th, Americans across the country will celebrate Independence Day. On this day, well over 80% of adults across age groups will celebrate in some way, according to the National Retail Federation.
Continue reading “The Connection Between Radio
and Independence Day”
Author: Annette Malave, SVP/Insights, RAB
Anything is possible on radio. You can hear a singing garbage bag, a hamburger rap song or something that sounds like a bull elk. What you hear on the radio can also make you laugh, gasp or cry.
Yes, anything is possible on radio and that’s what attendees heard on June 6 at the 2019 Radio Mercury Awards, held at SONY HALL in New York. Continue reading “Here’s What RADIO Stands For”
Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media
Just to recap, based on previous elections, PQ Media projects that political media buying could exceed $8 billion in 2020, possibly as high as $8.5 billion. Monies have already been spent in 2019 that exceed 2015 figures, particularly on marketing services like public relations, direct marketing, telemarketing, promotional products, experiential marketing and market research.
Continue reading “Political Media Buying 2020: “Where Does Radio Fit?””
As a broadcaster, have you ever had a desire to own your own radio station? After spending 35 years with Emmis in St. Louis, John Beck has done just that. A career broadcaster he teamed up with some others to fulfill a life long dream.
In this edition, Erica Farber, President and CEO of the RAB speaks with John Beck, Managing Partner, Stone Canyon Media Flagstaff LLC and Senior Vice President, Emmis Radio – St Louis. A strong believer in radio and the people in it, John is looking for opportunities to help build up and to point out that radio can also help build communities.
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