In the second episode of the new NAB Show series, you hear RAB’s Mike Hulvey and Nielsen Audio’s Managing Director Rich Tunkel’s conversation which was focused on Nielsen’s recent modernization effort – specifically the 3-minute Nielsen Qualifier update and how radio is seeing positive momentum around data measurement and attribution. Tune into the episode now and be sure to check out RAB’s destination for the modernization effort at RAB.com/OneVoice.
Click Here to watch the interview on our YouTube channel.
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