Marketron

Month: June 2025

Radio On Main Street featuring Greg Davis Jr., VP and market manager at Davis Broadcasting, Inc.

In the latest episode of the NAB Show series, we hear the conversation RAB’s Mike Hulvey had with Greg Davis Jr., vice president and market manager at Davis Broadcasting, Inc. Greg and his family operate a family broadcasting company rooted in their communities where they live and do business, which is the epitome of local radio serving their listeners and clients.

Click Here to watch the interview on our YouTube channel.

Click here for Season 7: 2025 NAB Show podcasts

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

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Radio On Main Street featuring Pierre Bouvard, chief insights officer at Westwood One and Cumulus Media.

In the sixth episode of the NAB Show series, we hear the conversation Mike Hulvey had with one of radio’s great advocates, Pierre Bouvard, chief insights officer at Westwood One and Cumulus Media. In this timely conversation, Pierre hits upon some key topics including advertising in economic uncertainty, creative best practices and the industry collaborating on changing advertiser perceptions. As always, a conversation with Bouvard provides you with great insights and tangible action items to share with colleagues whether they be on the buy or sell side of radio.

Click Here to watch the interview on our YouTube channel.

Click here for Season 7: 2025 NAB Show podcasts

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio On Main Street featuring Jose Villafane, chief executive officer and CRO at Nueva Network

In the seventh episode of the series, we hear the conversation RAB’s Mike Hulvey had with one of radio’s most positive ambassadors, Jose Villafane, chief executive officer and CRO at Nueva Network. Jose’s passion for radio and the opportunities in multicultural marketing and the explosion happening in Hispanic radio is truly infectious, especially with his clear purpose and vision for Nueva Network’s growth – especially as the company super-serves its listening communities.

Click Here to watch the interview on our YouTube channel.

Click here for Season 7: 2025 NAB Show podcasts

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio On Main Street featuring Heather Cohen, president of the Weiss Agency

In the eighth episode of the series, we hear the conversation RAB’s Mike Hulvey had with Heather Cohen, president of The Weiss Agency, a leading talent agency. It’s a deep dive into the content side of the business – specifically radio’s on-air personalities as well as the evolution from radio to audio – and now video and how technology is rapidly changing the media and entertainment landscape.

Click Here to watch the interview on our YouTube channel.

Click here for Season 7: 2025 NAB Show podcasts

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

It’s Time Marketers Hear the Truth About Audio

Misconceptions about audio could leave brands missing out on a valuable medium

Author: Tammy Greenberg, SVP/Business Development, RAB

Audio consumption has seen significant growth in recent years due to an expanding landscape. With consumers turning to audio for the convenience that it provides – allowing them to multitask – and the plethora of content to suit all moods and needs, it may be no surprise that WARC reports audio has grown significantly faster than media consumption overall, across demographics. However, there is a significant gap in the investments marketers allocate to audio versus other media. WARC projected that, by 2024, audio would account for 24.5 percent of all ad-supported media consumption but only 8.4 percent of ad investments. The disparity between engagement with audio and investment in audio is profound.

Continue reading “It’s Time Marketers Hear the Truth About Audio”