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Radio Can Help With What Ails You

The passing of Black Friday and Cyber Monday marks the advent of all things holiday – songs, shopping, gift giving, visiting, entertaining and stress. Yes, holiday stress syndrome is a real thing.

The stress of the holiday season can cause people to get sick with a cold, virus or just feeling run down. According to a recent article on MSN, more people go to the emergency room during the holidays than any other time of the year. With all of the running around that traditionally occurs during this season, consumers will find themselves under the weather — leading to visits to their local doctor.

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Radio on Main Street Podcast Featuring Sean Bryan, Co-Chief Creative Officer McCann New York

In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Sean Bryan. Sean will be leading the 2018 Mercury Award jury as chief judge for one of radio’s most important events of the year.

In this podcast they discuss the importance of the Mercury Awards, what excites him about the awards and what excites him about radio.

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Holidays Start with Radio

Thanksgiving’s arrival marks the start of the holiday season and the sounds of holiday music can be heard on the streets, at retail and on the radio, and that’s in part because holiday music is known to improve one’s mental spirits.  Whether it be the positive memories that arise from hearing many of the classic songs or the simple spirit of the season, holiday music gets us in the celebratory mood.

Approximately 240 AM/FM radio stations across the country flip formats to all-holiday music immediately after Thanksgiving. Some start even earlier and the impact of holiday music listening has numerous positive effects of holiday shopping.

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Jewelry Retailers Shine with Radio

During this time of the year, consumers are thinking about gift ideas for their loved ones.  According to a November survey by Prosper Insights & Analytics™, jewelry is on the top ten list of gifts that will be given this year.  It is also one of the gifts that consumers want to receive – 22% of respondents want jewelry as a gift.

Who are these jewelry gift givers?  According to 2017 GfK/MRI data, adults 18+ who purchased a fine jewelry item as a gift for someone else, 81% listen to AM/FM radio. Among those adults who purchased fine jewelry for themselves, 78% are AM/FM radio listeners.

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Radio on Main Street Podcast Featuring Louis Jones, EVP, Media & Data Practice at the 4A’s

In this edition, Erica Farber, President and CEO of the RAB speaks with Louis Jones, EVP, Media & Data Practice at the 4A’s.  The 4A’s was founded as a national trade association representing advertising agencies.  Today they provide counsel to members on everything from new business development to succession planning to media transparency.

In this podcast they discuss the 4A’s mission, the state of the agency business and one of the most important ingredients for success – relationships.

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Reaching the Auto Buyer

The automotive industry is anticipated to see a slight uptick at the end of 2017.  Although October was slightly down, end-of-year incentives should provide a boost to November and December.

However, it’s not just about incentives.  Auto buying intenders are well educated prior to entering any dealerships.  The question is how do you reach them?  And when you do reach them, you need to understand their auto buying and auto servicing preferences as well as their radio listening habits.

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Radio on Main Street Podcast Featuring Michael O’Shea, President and CEO of Amaturo Sonoma Media Group

In this edition of Radio on Main Street, Erica Farber, President & CEO of the RAB speaks with Michael O’Shea, President of the Amaturo Sonoma Media Group located in Santa Rosa, California. About a month ago, this area of Northern California was hit by devastating fires that took multiple lives and left thousands and thousands without homes.

In this podcast they discuss what this experience was like for a local broadcaster and the importance of how radio truly matters in meaningful and impactful ways for local communities.

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Less Than Three Weeks and Counting

It’s difficult to believe but yes – there are less than three weeks left until Black Friday.  As those weeks dwindle down, consumers are creating their gift-giving lists and planning their shopping strategies.

With this shopping season just around the corner, consumers are estimated to spend 3.4% over 2016 holiday spending.  Based upon survey results released by the National Retail Federation (NRF), the average amount a consumer will spend this year is just shy of $1,000.

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Radio on Main Street Podcast Featuring Arica McKinnon Director of Client
Solutions, Local Media Analytics
at Nielsen

In this edition, Erica Farber, President and CEO of the RAB speaks with Arica McKinnon, Director of Client Solutions, Local Media Analytics at Nielsen. Research is important on many levels. It allows a station the opportunity to learn more about its listeners and it can help to tell a station’s story to an advertiser. Having access to strong local data especially in small or medium markets is not always feasible.

In this podcast they discuss how, Nielsen, through their media analytics division is now providing affordable analytics for local stations and the four key benefits they provide.

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Prepping for Political

Today’s blog post is courtesy of Brad Deutsch, owner at Garvey Schubert Barer.

Within the advertising industry there have been many articles written about accountability, transparency and fraud as it pertains to online ads.  Those same concerns have arisen as it pertains to political advertising.

There have been numerous heated headlines about Russian-sponsored online political ads that were posted during the presidential election.   But did you know that Federal law actually explicitly prohibits foreign nationals from directly, or even indirectly, purchasing political ads?

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Radio on Main Street Podcast Featuring Andrew Curran, President & COO of
DMR Interactive

In this edition, Erica Farber, President and CEO of the RAB speaks with Andrew Curran, President & COO of DMR Interactive. The company focuses on developing performance driven marketing campaigns for broadcasters and in doing so they look at what drives radio consumption.

In this podcast they discuss a key driver of radio’s audience which is employment and that opens up a lot of possibilities for both the content side and the revenue side.

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Tech Tunes In On FM Chip

ICYMI – Ask Maggie is a regular column on CNET that answers readers’ wireless and broadband questions. A recent post in Maggie’s advice column informs readers and shares views on the advantages of having an FM chip-enabled smartphone

Throughout the piece, Marguerite Reardon (aka Ask Maggie) comments on the advantages of the devices. She underscores the positive impact and use of having FM radio available during times of disaster – natural or not.

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Radio on Main Street Podcast Featuring Dr. Tony Alessandra

If finding and keeping qualified sales talent is a challenge for you, you’re not alone.  Author, and talent consultant, Dr. Tony Alessandra says if the people you hire have the right aptitude and the attitude, you can make it work.

Jeff Schmidt, who leads our professional development at the RAB had a chance to talk with Dr. Alessandra to understand how to uncover the right attitude and aptitude.  There are simple and effective ways to find what you’re looking for.

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GROWTH

The Radio Advertising Bureau, along with 2,600 attendees made up of senior marketers and their agency and media partners, descended on Orlando last week for the Association of National Advertisers’ annual Masters of Marketing conference.   This annual confab is aptly titled GROWTH each year, and for three full days chief marketing officers from the nation’s largest advertisers deliver meaningful presentations where they share real-time case studies from their brands.

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Radio on Main Street Podcast Featuring Sharon Tinsley, President of the Alabama Broadcasting Association

Part of the mission at the RAB is help attract new talent to the medium of radio but one of the areas that is the most challenging is attracting people interested in the engineering side of the business.

In this episode of Radio on Main Street, Erica Farber, the President and CEO of the RAB sits down with Sharon Tinsley, the President of the Alabama Broadcasting Association. As part of the ABA, they have an engineering Academy that provides technical classes from basic radio and television engineering to advanced radio broadcasting engineering. These programs are specifically designed for those interested in having an understanding of the technical side of the business as well as in-depth training to include such topics as equipment layout, installation, maintenance and much more. And these classes are available to anyone in any part of the country.

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Reach Pet Owners with Radio

Have you ever noticed that when you speak to someone who has a pet, they speak of the pet as if it were a child? People are as passionate and emotionally connected with their pets as they are with their human relatives (sometimes even more). They buy only the best for their pets.

It’s no surprise that the 2017 pet industry is estimated at $69.4 billion dollars according to the American Pet Products Association (APPA). That figure is comprised of food, supplies/over-the-counter medicine, vets, grooming and boarding, and even live animal purchases.

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Radio on Main Street Podcast Featuring
Brad Deutsch and Erwin Krasnow,
Creators of RAB’s Political Advertising Handbook

In this episode of Radio on Main Street, Annette Malave, who leads RAB’s Insights team, speaks with Brad Deutsch and Erwin Krasnow owners with law firm Garvey Schubert and Barer. Brad and Erwin are also the two attorneys that recently updated the Political Advertising Handbook and created the Political FAQ housed on RAB.com and available to RAB members.

With political advertising now a standard and consistent ad category, it is more important than ever for salespeople in radio to be completely aware of and familiar with political advertising rules. During this podcast, Annette discusses with Brad and Erwin some of the nuances of those political ad rules and share what radio stations and sellers need to know.

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Radio – A Medium for All Seasons

With the arrival of Fall, a shift began.  Stores have long been prepped displaying décor for fall holidays and Halloween.  Sadly, it is just a matter of time before holiday ornaments and decorations are available for purchase as well.

Although some of the things that people do may change with the start of new seasons, there are other things that won’t – like listening to the radio.

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Radio on Main Street Podcast Featuring
the Results of RAB’s Latest Study – Radio Drives Search

One of the most frequently asked questions by RAB members, advertisers and agencies is, “Does radio drive search”? The answer is yes.
In this episode, Annette Malave, SVP of Insights at the RAB, goes into the details of the RAB’s latest study – Radio Drives Search.

Discussing methodology and findings, Annette reviews some of the highlights of the study with Alice Sylvester and Jim Spaeth, partners at Sequent Partners as well as Philippe Generali, president and CEO, at Media Monitors. The study was conducted on behalf of the RAB by Media Monitors, Sequent Partners and In4mation Insights.

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Radio Does Drive Search

The majority of shoppers today search before purchasing any product. They look for product information, compare prices and brands. Does radio, as an advertising medium, drive that search or influence online behavior? That question is often posed to us at the Radio Advertising Bureau (RAB) by advertisers, agencies and our members.

Radio is the top reach medium – reaching consumers everywhere they go and throughout their day. It delivers a strong return on investment. When radio is part of a media-mixed campaign, it improves brand awareness – it’s the quintessential complementary medium. And yes, now we have quantifiable proof that Radio Does Drive Search!

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