Author: Annette Malave, SVP/Insights, RAB
During the height of the pandemic, consumers found themselves not only reevaluating where they lived, but also the furniture they had in their homes. Dining rooms and kitchens became makeshift offices. Consumers quickly realized that they needed to look at their home furnishings with a different perspective.
Continue reading “Radio Delivers Furniture Buyers”Author: Annette Malave, SVP/Insights, RAB
What a difference a few years make. We have all seen it and experienced it. Although different, business is back from the impact of the pandemic. Shelves are full and automotive dealer lots are full. Automotive has gone from a seller’s market to a buyer’s market.
Continue reading “Radio Accelerates Website Traffic for Auto”Author: Annette Malave, SVP/Insights, RAB
Partnerships are important. Ask anyone who is trying to grow their business, and they will admit that along with their own hard work, the partnerships and relationships they build with both consumers and other businesses has helped their own growth and impact.
Continue reading “Radio is the Perfect Partner”Author: Annette Malave, SVP/Insights, RAB
Here we are. Welcome to the first week of 2024! This first week is when many will start something new. Whether that “new” is exercise, reading more, taking on a new hobby or something else, it is also a good time to remember some of the things from 2023.
Continue reading “Radio Highlights to Kick Off 2024”Author: Tammy Greenberg, SVP/Business Development, RAB
The current economic environment and consumer concerns over inflation are challenging marketers and media alike to do more with less in an increasingly complicated and competitive marketplace. Add to that the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023 and their long tail impact, one thing has remained stable, efficient, results-driven, and a trusted partner to marketers. Radio.
Continue reading “Radio Works to Drive Business Forward”Author: Annette Malave, SVP/Insights, RAB
With Thanksgiving behind us, it means that the holiday shopping frenzy is just beginning, or is it? If you are following consumer sentiment reports, it is anyone’s guess as to how “frenzied” it will be. Retailers will need to be diligent about product promotions and sales and where they promote them.
Continue reading “Radio Puts a Bow on Holiday Gift Shopping”Author: Annette Malave, SVP/Insights, RAB
Have you looked in your closet lately and asked yourself, “Will I ever wear that again?” Clothing styles and trends have changed a lot in the past years. A search for sneakers will deliver options – athletic, fashion, walking and even dress.
Continue reading “Radio Listeners and Their Fashion Sense”Author: Annette Malave, SVP/Insights, RAB
Purchasing or leasing a vehicle remains one of the events in life that consumers either look forward to or dread. There are so many options and considerations that can be overwhelming, and the current economic landscape and events can make it more challenging for auto-intending consumers to decide and commit.
Continue reading “What to Know to Drive Auto Sales”Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs
In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.
Continue reading “Amplifying Brand Buzz: How Radio Redefines Conversations and Influence“Author: Victor Texcucano, Content Coordinator, RAB
Grocery stores are essential to our everyday lives. Whether it’s vegetables, milk, dish soap or even cat food, grocery stores are a place where we all spend a large portion of our paychecks on items that are crucial to daily living.
Continue reading “Why Radio Should Be on Every Grocery Advertiser’s List”Contributor: Todd Kalman, SVP of Sales, Marketron
Radio still has plenty of ears listening. The latest listener data highlights that AM/FM radio is the No. 1 mass-reach audio medium, with 91% of Americans age 18 and older listening monthly. Ad-supported radio also wins in share of ear and time spent listening. These are vital metrics demonstrating that radio is still a dominant presence and the best way for many advertisers to connect with audiences.
Continue reading “Radio Is a Powerful Ad Channel Across the Sales Funnel”Author: Annette Malave, SVP/Insights, RAB
Since the start of the pandemic, there has been growth among various industries and by-product services. However, when it comes to product categories, one in particular has seen incredible growth – in sales as well as within various products – CBD.
Continue reading “CBD-Infused Skincare – A Growing Category”Author: Tammy Greenberg, SVP/Business Development, RAB
The marketing industry has long leaned into results-driven marketing efforts that square up against specific goals, audiences, and strategies. Today, due in part to the current financial climate, seemingly all marketing is performance marketing, with metrics defined by cost per audiences reached, served, and, ultimately, converted.
Continue reading “How Radio Builds Effectiveness for RMN Campaigns”Contributor: Bo Bandy, GM Digital & SVP Marketing, Marketron
Building relationships with your clients starts and ends with earning their trust. Being transparent, asking the right questions and sharing informed recommendations can make you a valuable resource. Over time you become an ally because the connection is much more than transactional.
Continue reading “Be a Marketing Resource for Your Advertisers: Here’s How”Author: Annette Malave, SVP/Insights, RAB
During the pandemic, while many businesses were impacted, the role that small local business within communities was magnified. Many small businesses had to pivot to survive or struggled to keep their doors open.
Continue reading “Radio and Small Businesses are Perfect Partners”Author: Annette Malave, SVP/Insights, RAB
If you have spoken with anyone who has purchased or leased any vehicle within the past year, you will probably hear about the highs and lows of the process. While inventory may not be as big a challenge as it has been in years past, there are other difficulties.
Continue reading “In Person or Online? Here’s What Auto Buyers Prefer”Authors: Annette Malave, SVP/Insights and Victor Texcucano, Content Coordinator, RAB
There is nothing better than a cold beer at the end of a long workday, or a few alcoholic seltzers in the backyard while grilling with family or friends – though the world of alcohol is steadily changing.
Continue reading “Radio Listeners and Cocktail Selections”Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
Is a homeowner ever truly done with repairs and projects? Most homeowners will tell you no, and that creates constant opportunity for businesses in the home services category.
Continue reading “Home Services Ads on Radio: What’s Working Best”Author: Annette Malave, SVP/Insights, RAB
Without a doubt, the auto industry has experienced unusual activity and profitability the past few years. Chip shortages created limited inventory for dealers, but as consumer demands increased, so did vehicle purchase costs.
Continue reading “Radio – An Auto Service Opportunity Driver”Author: Tammy Greenberg, SVP/Business Development, RAB
It has been proven time and again that innovation drives growth. In fact, according to Kantar BrandZ, brands that continue to innovate in difficult times and beyond grow seven times faster than competitors.
The same is true for media brands. As the media landscape continues to be disrupted, audio is innovating and providing new channels for growth, new listeners to connect with, and new creators that deliver exceptional, must-consume content. No wonder its forecast for growth is solid.
Continue reading “Radio Paves the Way for Growth”
