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There’s Something for Every Ear

“I’m a purple person.”  “I prefer basic black.”  “I like to wear bold colors.”  People have distinctive tastes and preferences when it comes to clothing or accessories.  These preferences are personal, similar to that of radio listening, and similarly, music choice.

A researcher at Heriot-Watt University in the U.K. studied over 36,000 participants’ ratings of 104 music styles and found a direct correlation to their personalities.  The study showed that heavy metal music fans are normally calm and comfortable around others, while classical music lovers are often shy and creative.  Hard-working and outgoing would be words to describe pop and country music listeners.   The relationship between radio and the listener has always been an emotional one but what they listen to is not just personal, it is an extension of who they are.

Continue reading “There’s Something for Every Ear”

The Radio on Main Street Podcast with BMI VP, Dan Spears

In this episode RAB President and CEO, Erica Farber, speaks with Dan Spears, Vice President of Industry Relations and Licensing with BMI.

Dan’s mission for BMI is to help music makers and music users, such as radio stations and businesses, understand how to best work together.

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Mom Knows Best, Best to Know Mom

 

Any way you slice it, U.S. moms are a massive group of passionate and loyal consumers who are decision-makers, multi-taskers, media junkies and have a collective buying power of more than $2.5T.

Not all moms are alike. There are stay-at-home moms, work-from-home moms, working moms, new moms, moms of older children and late bloomer moms, just to name a few. Generally speaking, moms are women who are making purchasing decisions not just for themselves but for the entire household. They are the consummate multi-taskers; they are socially active and aware; they value their time with family and their time alone or with friends; and they are constantly on-the-go.

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The Radio on Main Street Podcast
Featuring WKU Professor, Dick Taylor

In this Radio on Main Street podcast, RAB’s President & CEO Erica Farber, speaks with Dick Taylor, Broadcasting Professor at Western Kentucky University School of Journalism & Broadcasting.  Dick is a passionate educator and speaks about the need to make new generations aware of career opportunities in radio advertising sales and management.

Dick says stations, broadcast associations and educators need to be more proactive – even suggesting introductory radio sales training programs  as early as high school.

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The Personality Connection

In case you missed it, read this commentary on youth and radio personalities.  Despite what some may think about youth and their communication via texts, half sentences, pictures and emoji’s, the human voice is still important.  And not just any voice, but the voice of a broadcast radio personality.

If you overheard a conversation and someone was referencing Mike and Patti, Letty B., Tad and Melissa or Ana Alicia, you might think that they were mentioning the names of friends.  Well, you are close. The names listed here are of those that seem like a friend to people on a daily basis – at least to listeners.  These are just some of the names of broadcast radio on-air personalities.

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The Radio on Main Street Podcast
Featuring Insights on Hispanic Radio

In this episode of Radio on Main Street, Annette Malave, who leads RAB’s Insights team, reports from the Radio Ink Hispanic Radio Conference held recently in Fort Lauderdale. Annette was joined by Angelica “Angie”  Balderas, SVP/GM Sacramento at Entravision Communications and Gerardo Martinez, General Manager, Lazer Broadcasting.

In this unique round table conversation, they discuss common challenges for Hispanic radio as well as some of their favorite takeaways from the conference.

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Sports Radio Knocks It Out
of the Park for Fans

“There’s nothing like listening to my Red Sox on the radio outdoors or in the car.”

 “I listen to play- by-play more than watch games on TV since I do not have cable anymore.”

 “I enjoy the freedom of listening to the radio for sports programs as it allows me the freedom to be outside working on various projects.”

 “Announcers are funny. Commercials seem less intrusive and I don’t mind the interruption as much.”

These are just a few of the quotes we grabbed from an informal online survey regarding Sports Radio listening habits — sports radio simply works and works hard for those that are passionate about sports.  It’s not just the “big” games, it’s every game.  It’s the conversation, it’s the debate, it’s the voices, it’s the surprise, delight, defeat, and it’s simply the passion for sports that fuels the beast.

Continue reading “Sports Radio Knocks It Out
of the Park for Fans”

Radio on Main Street Podcast Featuring
the Ad Contrarian, Bob Hoffman.

In this episode of the Radio on Main Street Podcast, Erica Farber, President & CEO of the Radio Advertising Bureau, speaks with Bob Hoffman, author of the widely popular Ad Contrarian blog which was selected as one of the most influential advertising and marketing blogs by Business Insider.  Bob is a former CEO of several advertising agencies responsible for many national brands.  He is an internationally known speaker and adviser on advertising and is a writer of several successful books including 101 Contrarian Ideas about Advertising.

Bob shares his thoughts about the relationship between marketers and consumers, digital transparency and his perceptions of radio.

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Radio On Main Street Podcast Featuring
St. Jude Children’s Hospital
and Country Cares.

In this episode of Radio on Main Street, RAB President and CEO Erica Farber visits the recently held Country Radio Seminar to speak with Scott Hinshelwood, Associate Director of Radio and Jessica Turri, Support Specialist  who are both with ALSAC / St Jude, the fundraising and awareness organization for St. Jude Children’s Hospital. This conversation dives into their radio outreach initiative, Country Cares.

St. Jude’s mission to cure kids with cancer brings hope to children and their families around the world who are diagnosed with any of it’s devastating manifestations. Radio plays a big part in supporting that hope.

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Radio. No Secrets Here.

During the recent Association of National Advertisers’ (ANA) 2017 Media Conference, Marc Pritchard, Chief Brand Officer at P & G, challenged CMOs to demand transparency from their digital media partners by eliminating ad fraud and making sure that the ad purchased actually reaches the intended  consumer.  Little to no audited proof of ad delivery should be considered unacceptable.

Continue reading “Radio. No Secrets Here.”

Radio on Main Street Podcast Featuring
a Preview Of NAB Show 2017.

In this Radio On Main Street podcast, RAB President and CEO, Erica Farber, speaks with B.J.Corriveau, National Association of Broadcasters’ Vice President of Operations and John David, NAB’s Executive VP of radio.

This year over 100,000 people are expected to visit NAB Show 2017 in Las Vegas on April 22nd through 27th.   Be sure to plan your visit before you get there by visiting NABSHOW.com.

Here’s a preview of what to expect…

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Whet the Appetite with Radio

Isn’t it odd that when you hear someone talking about a meal they had you suddenly crave it?  And the more descriptive they become – using words like creamy, spicy, and juicy – that image comes to life, driving you to crave it even more.  These words don’t have to come from someone sitting next to you to whet your appetite; they can come from listening to the radio.

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Radio on Main Street Podcast Features Allen Ginsberg Sharing Insights On
The Power Of Data For Radio

In this podcast Tammy Greenberg, from RAB’s  Business Development team is joined by Allen Ginsberg, President of Allen Ginsberg Associates.

A big fan of radio, Allen advises us as an industry to continue to sell radio as a local media, a targeted media, a genre media and to find a digestible way to share data that proves it works to drive sales.

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Radio Rules the Road

“It’s Saturday night, about time to go.  Got my white leather jacket and a neon soul.  Once I turn on the radio I’m ready to roll.”  Those lyrics from Maren Morris’ “80s Mercedes” resonate with everyone.  Who doesn’t know that feeling of getting in the car, turning the radio on and listening to your favorite songs? Continue reading “Radio Rules the Road”

Radio on Main Street Podcast Featuring Insights from Borrell Associates’ 2017
Local Online Advertising Conference.

RAB’s Senior Vice President of Professional Development Jeff Schmidt reports from the Local Online Advertising Conference 2017 held recently in New York City. Jeff is joined by broadcast executives Vince Benedetto, Bold Gold Media, Tim Murphy, Entercom Communications, and the conference organizer, Gordon Borrell, Borrell Associates.

In this roundtable conversation, you’ll hear everyone’s thoughts and key takeaways from this year’s conference.

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Radio + Smartphone = Constant
Companion

According to Statista, there will be well over 220 million smartphone users by the end of 2017.  These users will engage with radio in various ways – texting, downloading or just listening in.

Continue reading “Radio + Smartphone = Constant
Companion”

Radio on Main Street Podcast Featuring Key Takeaways from the ANA Media Leadership Conference

Tammy Greenberg leads RAB’s Business Development team and in this episode of Radio on Main Street, she reports from the Association of National Advertiser’s Media Leadership Conference held last week in Orlando.  Tammy is joined by colleagues from the Katz Partnership team for a unique round table conversation.  Listen in as they share key takeaways from this year’s conference and what they learned from spending three days with the advertisers and agencies that are shaping today’s media landscape.

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Women – The Importance
of Communication

Everyone you know has a woman who has been influential in their life.  As people, we understand the important role that our mothers, aunts, sisters, and friends have played.  As women break through glass ceilings and help pave the way for others, the advertising industry has already recognized the important role that women play.  Radio, however, has always communicated to women and with women – from local radio personalities to nationally syndicated program hosts.

Continue reading “Women – The Importance
of Communication”

Radio on Main Street Podcast featuring Bill Mayne, Country Radio Broadcasters

In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Bill Mayne, a legendary radio programmer, music industry executive and currently, Executive Director, Country Radio Broadcasters.  Bill talks about the Country Radio Seminar (CRS) and how CRS has adapted to meet the needs of a changing industry.

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