Radio on Main Street Podcast Featuring Jacki Petersson, Senior Account Manager at Emmis in Indianapolis

The latest Borrell Associates Digital Report states that Radio’s digital sales are inching closely to $1 billion. More and more sellers across the country are literally “cracking the code” and sharing in the success of this growth.

In this edition, Erica Farber, President and CEO of the RAB speaks with one of those local sellers having success utilizing all the assets available to help provide solutions for her local clients . Jacki Petersson is a Senior Account Manager for Emmis in Indianapolis. She absolutely loves what she does and believes strongly Radio is a great industry with great opportunities.

Why Radio Will Always Be Relevant

Author: Annette Malave, SVP/Insights, RAB

A glance at the history of music and entertainment consumption highlights radio’s strong position among alternative audio options.  And as the U.S. population increases, the number of people tuning into radio continues to grow.

What is the reason for radio’s continued relevance?  Is there just one single reason?

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Radio on Main Street Podcast Featuring Tom Taylor, Former Radio Broadcaster and Respected Radio Trade Journalist

Keeping up with the business of our business, is no easy task. Fortunately in the Radio industry we have multiple outlets that continue to report and inform us every  day. Towards the end of last year one of Radio’s strong supporters for decades made the decision to retire and published his last words on December 21, 2018

In this edition, Erica Farber, President and CEO of the RAB speaks with the recently retired Tom Taylor, former radio broadcaster and respected radio trade journalist.

With much passion and infectious energy Tom reminds us what an amazing platform Radio is and the importance of having fun at our jobs.

What Radio Buyers Are Doing

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Contributor:  Gordon Borrell, CEO, Borrell Associates

To understand the crisis facing local media companies, two things are worth knowing about local radio buyers. They are:

  1. Expanding the types of advertising they’re buying
  2. Cutting the number of companies they’re buying from

Let that sink in.  They are buying more, from fewer companies.

The big question is, who’s being cut, and why?  (If you’re not into reading, jump to the very last sentence for the answer.)

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Radio on Main Street Podcast Featuring Steve Passwaiter, VP & GM at Kantar Media/CMAG

A revenue category that continues to grow is Political advertising. Once considered an after-thought or even time consuming to service, the category is no longer based on specific elections and continues to be increasingly competitive for all media options.

In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Passwaiter, VP & GM at Kantar Media/CMAG where he has oversight of the Political Ad Intelligence unit.

Political messages are looking to make connections with those “narrow slices of persuadables” in the most efficient manner possible. Radio has a strong case to make but our marching orders are clear that we need more “feet on the street”.

Radio’s Music Role

Author: Annette Malave, SVP/Insights, RAB

Have you ever wondered why hearing certain songs on the radio makes you smile?  Other than it might be your favorite song or stir up a memory, there are some scientific facts to support your enjoyment.  Listening to music has been proven to make you smarter and more productive.  Music is also known to make people happy and elevate their mood.  Perhaps this is part of the reason why people tune in to radio.  But radio plays another important role – music.

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