Marketron

Month: May 2024

Radio On Main Street Featuring Jamie Cohen, SVP, Broadcast Digital, Salem Media Group

In the fourth episode of this continuing series, we hear the live conversation Erica Farber had with Salem Media Group’s Jamie Cohen, senior vice president of Broadcast Digital. Jamie’s media career has always been about transformation working for media companies as they grapple with digital change, including newspapers and radio. In this discussion, Jamie shares his perspective on radio’s digital transformation.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

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Radio On Main Street Featuring Jason Barrett, Owner of Barrett Sports Media

In this third episode of the series, we hear the live streamed conversation Mike Hulvey had with Jason Barrett, owner and operator of Barrett Sports Media. Jason shares how the sports radio format continues to explode with roughly 700 sports stations across the country. He also talks about the opportunity that enables broadcasters to tap into the passion and credibility of live and local events and how the listener’s trust and radio’s unique live and local ability to produce connections is a great differentiator for the radio medium.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Radio Legend, Donnie Simpson

In the second episode of the series, we hear the live conversation Erica Farber had with Donnie Simpson, a legendary media trailblazer and award-winning program director. In this podcast, Simpson reflects on his 55-year career in broadcast radio and shares a few fun stories from his days on the radio as well as advice on what it takes to be successful.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring RAB’s Mike Hulvey and Erica Farber

RAB recently attended the annual NAB Show in Las Vegas. With nearly sixty-one thousand attendees, we heard from featured keynote speakers and enjoyed informative sessions focused on topics that are of relevance to broadcasting, media and entertainment. RAB President and CEO Mike Hulvey and immediate past CEO Erica Farber had an opportunity to sit down with thought leaders from the radio industry and talk about their plans for the future.

In this first episode of the series, we hear the live conversation Mike Hulvey had with Erica Farber, an icon in the radio industry where listeners have the opportunity to hear from Erica about her radio journey and the experiences that led her to lead RAB during a successful twelve-year tenure.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio is a Must for Homeowner Services

Author: Annette Malave, SVP/Insights, RAB

Depending where you live in the U.S., greenery is popping up everywhere. We are in spring and heading into the summer months. This doesn’t just mean that flowers and trees are blooming, it also means that the real estate market is also blossoming. This is the time of the year when the real estate market becomes competitive.

Continue reading “Radio is a Must for Homeowner Services”

Elections 2024: Initial Projections for 2024 Political Media Buying

Contributor: Dr. Leo Kivijarv, EVP/Research, PQ Media

Last week’s post focused on the 20 unknowns of this year’s political cycle. This week, the focus will be on political media buying, trends and broadcast radio’s role and opportunities.

Continue reading “Elections 2024: Initial Projections for 2024 Political Media Buying“