Marketron

Month: June 2019

Radio on Main Street Podcast Featuring Jake Esposito at the Electronic Entertainment Expo, known as E3

Almost two years ago, one of Erica’s grandsons (OK, not her biological grandson, but truly a grandson in heart and spirit) said he wanted to attend E3 which happens every year in Los Angeles. First, she had to admit she had no idea what it was. When she investigated, however, she discovered one must be 17 to attend. Fast forward to this past week —  you guessed it — Erica attended E3 for the first time.

In this edition, Erica speaks with Jake Esposito, her 17-year-old “grandson” who lives in Mt. Prospect, Illinois. The Electronic Entertainment Expo, commonly known as E3, is the world’s premiere event for computers, video games and products. It is attended by over 65,000 industry representatives and gaming enthusaists from over 100 countries. It was an incredible experience for Jake and a learning experience that opened Erica’s mind to a whole new world of possibilities.

Podcast: Play in new window | Download

Here’s What RADIO Stands For

Author: Annette Malave, SVP/Insights, RAB

Anything is possible on radio.  You can hear a singing garbage bag, a hamburger rap song or something that sounds like a bull elk.  What you hear on the radio can also make you laugh, gasp or cry. 

Yes, anything is possible on radio and that’s what attendees heard on June 6 at the 2019 Radio Mercury Awards, held at SONY HALL in New York.  Continue reading “Here’s What RADIO Stands For”

Radio on Main Street Podcast Featuring Dr. John Owens, Professor at the Univ. of Cincinnati & Carolyn Gilbert, Founder & President at NuVoodoo Media Services

When you ask a college student and a radio broadcaster the same question, do you think you will get the same answer from both?  Well, the answer is not necessarily.

In this edition, Erica Farber, President and CEO of the RAB speaks with Dr. John Owens, Associate Professor at the University of Cincinnati, and Carolyn Gilbert, Founder and President at NuVoodoo Media Services. They collaborated on a study entitled “Building Radio’s Bench. ” They researched how current college students majoring in media and communications and radio professionals perceive the industry today.  This is a good reminder that Radio’s bench is literally in the backyard and how important it is to take advantage of being in a multimedia entertainment business that connects with the community.

Podcast: Play in new window | Download

Political Media Buying 2020: “Where Does Radio Fit?”

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

Just to recap, based on previous elections, PQ Media projects that political media buying could exceed $8 billion in 2020, possibly as high as $8.5 billion. Monies have already been spent in 2019 that exceed 2015 figures, particularly on marketing services like public relations, direct marketing, telemarketing, promotional products, experiential marketing and market research.

Continue reading “Political Media Buying 2020: “Where Does Radio Fit?””

Radio on Main Street Podcast Featuring John Beck, Managing Partner, Stone Canyon Media Flagstaff LLC and Senior Vice President, Emmis Radio – St Louis

As a broadcaster, have you ever had a desire to own your own radio station? After spending 35 years with Emmis in St. Louis, John Beck has done just that.  A career broadcaster he teamed up with some others to fulfill a life long dream.

In this edition, Erica Farber, President and CEO of the RAB speaks with John Beck, Managing Partner, Stone Canyon Media Flagstaff LLC and Senior Vice President, Emmis Radio – St Louis.  A strong believer in radio and the people in it, John is looking for opportunities to help build up and to point out that radio can also help build communities.

Podcast: Play in new window | Download

Political Media Buying 2020: Way Too Early Prediction in June 2019

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

When the Radio Advertising Bureau reached out to PQ Media a few months ago to continue our tradition of prognosticating political media buying, this time for 2020, I felt like the football and basketball reporters at ESPN and Sports Illustrated who release a Top 25 poll for the following season the day after the FBS Championship and Final Four. It’s too early to predict with so many unknowns, particularly given the political discourse of the past days, weeks and months. But I’ll give it my best shot, based on previous election trends.

Continue reading “Political Media Buying 2020: Way Too Early Prediction in June 2019”

Radio on Main Street Podcast Featuring Judy Lakin, Cox Media Group Director of Sales – Retired

Retirement is the action or fact of leaving one’s job and ceasing to work – not a concept on the radar for many of us. And interestingly only 33% of those who retire say goodbye to their jobs when they planned.

In this edition, Erica Farber, President and CEO of the RAB speaks with Judy Lakin, Cox Media Group Director of Sales – Retired. Having spent the last 18 years of her career with Cox, last September she announced she was retiring at the end of the year. With six months of “life after” she offers a fresh perspective for most of us still working and some practical advice as to how we should all be planning for retirement.

Podcast: Play in new window | Download

The Incredible Influence, Impact and Loss of WPLJ

Author: Annette Malave, SVP/Insights, RAB

As a Brooklyn girl, I grew up listening to WPLJ-FM and the voices of Jim Kerr, Shelli Sonstein, Pat St. John and so many more.  They were the voices that woke me up in the morning, kept me company at the beach and served as my companion when I was old enough to drive. WPLJ was a very big part of my life as were the personalities and the music I heard on the station.

Radio has an incredible influence and impact – not just in advertising effectiveness but in people’s lives.

Continue reading “The Incredible Influence, Impact and Loss of WPLJ”