Author: Annette Malave, SVP/Insights, RAB
January often brings a mix of optimism and caution. Businesses are setting new goals, reviewing budgets, and closely watching economic signals. For advertisers, uncertainty can lead to hesitation — but with the help of broadcast radio, businesses can seize the opportunities that still exist.
Continue reading “Why Radio Starts the Year Strong – Even When the Economy Feels Uncertain”Author: Annette Malave, SVP/Insights, RAB
As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform.
Contributor: John Fix, John Fix Ltd. – Consulting P&G retiree
I was fortunate to work with many great people and companies this year. Cumulus Media, iHeart, SiriusXM and In4mation Insights were great partners and the RAB and IAB have done great things with audio. The majority of the conversations were around the role of data and every road somehow led to MMM.
Continue reading “My 2025 in Review – Audio, New Data and MMM”New measurement tools in audio give marketers a better sense of their ROI
Contributor: Matthew Schwartz, director of editorial and content development, ANA
Video didn’t kill the radio advertising star. Neither did social media, online gaming, nor Netflix. The rise of digital platforms has been a veritable boon for audio advertising, which encompasses ads on streaming music services, podcasts, and traditional AM/FM and digital radio stations. Despite the dizzying number of media channels — or maybe because of them — radio continues to provide advertisers with effective reach at lower cost per thousand than linear or streaming programming.
Continue reading “Audio Advertising Gets Some Fine Tuning”RAB’s latest Radio on Main Street series comes to you from the 2025 ANA Masters of Marketing conference which was held in Orlando, Florida. Team RAB spent a week learning, growing and sharing the power of radio among 3,000 brand marketers. The conference theme was “Powering the Industry Agenda” where a lot of the conversations centered around growth through the fusion of AI, data and human creativity—all working together to deepen connections and deliver real results. In the coming weeks and months, you’ll be hearing the conversations recorded at the conference.
In the first episode, Mike Hulvey is joined by Dan Kleinman, chief brand officer for Deutsch Family Wine & Spirits – the home of Josh Cellars, Yellow Tail and Redemption Bourbon brands. Kleinman, who manages the portfolio of brands, shares how they use storytelling, podcasts and authentic partnerships to reach younger audiences, and so much more.
Click Here to watch the interview on our YouTube channel.
Click here for Season 8: 2025 ANA Masters of Marketing podcasts
Click here for Season 7: 2025 NAB Show podcasts
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Contributor: Rick Kestenbaum, general manager, AnalyticOwl
The telecom industry is what keeps us all connected—whether we’re texting a friend, streaming a movie or hopping on a video call for work. It’s come a long way from landlines and dial-up internet to lightning-fast mobile networks and fiber-optic cables. These days, telecom companies are at the heart of the digital world, powering everything from smart homes to cloud computing.
Continue reading “Telecom Marketing on Radio: What’s Working Best”Author: Nick Arias, Research & Insights Assistant, RAB
An apple a day may keep the doctor away, but many patients still prefer to visit their doctors frequently. According to IBISWorld, a total of 1 billion physician visits have occurred in 2025 to date – an indication of the importance of healthcare by consumers.
Continue reading “Tuning Into Wellness: Why Radio Still Matters in Healthcare”Contributor: Mallory Bouslog, senior account executive, Marketron
Despite fourth quarter signaling the end of the year, it is also actually a huge advertising opportunity for the year. Retail and other industries see bumps in spending, making it critical to promote their business to rake in holiday shopping sales.
Continue reading “Holiday Shopping Creates Big Opportunities for Local Media Advertising”Contributor: Celine Matthiessen, VP of Insights and Analytics, BIA Advisory Services
As we near the end of the year, it’s important to maximize opportunities and also work towards 2026. With shifts in consumer behavior and spending across key local business categories, having insights into the current and future marketplace will be key advantages to driving growth.
Continue reading “Finish 2025 Strong; Kickstart 2026 with Momentum: BIA Forecast – 5 Key Highlights”Author: Annette Malave, SVP/Insights, RAB
If you have read this blog in the past, you have read about radio’s inarguable strengths. You’ve read about radio’s ability to connect, engage and deliver results. This post is different.
Continue reading “Radio is Still #1”Contributor: Todd Kalman, CRO, Marketron
Depending on what you read and hear, you may think radio advertising revenues are destined for downturns. There’s more to the story than the misconceptions that nobody’s buying airtime ads, and that no one listens to broadcast radio. Both are false!
Continue reading “The State of Radio Sales: Listeners Remain as Do the Value of the Spots”Author: Victor Texcucano, Content Coordinator, RAB
We are well into the 21st century, and the technology available for consumers to place in their homes is proof of that. Whether it’s smart thermostats you can control with a smartphone or a smart speaker that allows for control of all the lights of your home, the smart home technology available today is exactly what was presented in old sci-fi movies and novels.
Continue reading “Radio Listeners are Smart Opportunities for Retailers”Misconceptions about audio could leave brands missing out on a valuable medium
Author: Tammy Greenberg, SVP/Business Development, RAB
Audio consumption has seen significant growth in recent years due to an expanding landscape. With consumers turning to audio for the convenience that it provides – allowing them to multitask – and the plethora of content to suit all moods and needs, it may be no surprise that WARC reports audio has grown significantly faster than media consumption overall, across demographics. However, there is a significant gap in the investments marketers allocate to audio versus other media. WARC projected that, by 2024, audio would account for 24.5 percent of all ad-supported media consumption but only 8.4 percent of ad investments. The disparity between engagement with audio and investment in audio is profound.
Continue reading “It’s Time Marketers Hear the Truth About Audio”Author: Travis Cartier, senior manager, onboarding and development, Marketron
One of the most frequent questions I hear from radio salespeople is, “What’s my differentiator?” It’s a crowded landscape with local businesses receiving daily emails and calls from someone who wants their ad budget.
Continue reading “Own the Creative, Own the Ad Buy: The Untapped Differentiator in Local Media Sales”Author: Annette Malave, SVP/Insights, RAB
When considering advertising categories, there are some that have experienced numerous changes because of and due to the pandemic. Some of those changes were limited to the pandemic while other categories have undergone drastic changes influenced by external issues beyond the pandemic.
Continue reading “Radio is a Must to Engage Auto Shoppers”Author: Annette Malave, SVP/Insights, RAB
I think we would all agree that there is no place like home. Travel destinations often refer to the comforts of home, but there’s something about sleeping in your own bed, sitting in your own chair and kicking your feet up at home that makes a difference.
Continue reading “Local Furniture Stores: Why Radio is Your Best Bet”Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB
Have you ever thought about what happens in 60 seconds on the internet? Think about what you do in 60 seconds. With more media options available today, consumers are swiping, snipping, chatting and listening at lightning speed.
Continue reading “Every Second, Every Minute Matters”Author: Annette Malave, SVP/Insights, RAB
If you find yourself browsing weekly supermarket circulars to find out which of your favorite brands are on sale, you aren’t alone. Consumers are working hard to fight the inflation battle at the registers.
Continue reading “Why Radio Should Be on the Shopping List”Contributor: Beth Osborne, director, marketing and content, Marketron
For 13 years, the Borrell-RAB digital benchmarking report on radio digital sales has been a valuable resource for the industry. The insights of local media buyers and station management allow us to look backward and forward on the opportunity for radio to be a leader in local digital ad sales.
Continue reading “Insights into Action: 5 Next Steps for Radio from the Borrell-RAB Digital Radio Sales Report”Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB
Radio has transformed, progressed and modernized as the overall media industry has expanded and consumer choice has become more robust with media behavior fragmented.
Continue reading “Why You Should Be Laser-Focused on Radio’s Strength”
