Radio. It’s Personal

Author: Annette Malave, SVP/Insights, RAB

As radio continues to expand delivery of its content and information across various platforms and devices, the way listeners engage changes. Radio has always been an easy medium to use and technology has made it even simpler to tune into. With tablets and smartphones, via apps and streams, listeners can take their favorite radio station with them wherever they go.

Latinos are digitally savvy and avid tech users. This may be due to the Hispanic population being younger than the general population. But how does digital aptitude impact radio listening?

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Radio on Main Street Podcast Featuring Becky Brenner, Consulting Partner with Albright, O’Malley & Brenner, Country Radio Specialists

Of all commercially licensed radio stations in the US there are more country formatted stations than any other format. The actual format of a station is focused on appealing to specific demographics and lifestyles within a specific listening area.

In this edition, Erica Farber, President and CEO of the RAB speaks with Becky Brenner, Consulting Partner with Albright, O’Malley & Brenner, country radio specialists.  They work with stations in many capacities from increasing ratings and revenue, to branding, research, coaching and mentoring.

When it comes to the content of a radio station, listeners and advertisers want what they want. And as broadcasters you want your message to resonate and have a clear call to action.

Why Teens Matter, Part One: Understanding Teens’ Influence

Contributors:  Larry Rosin, Co-founder & President, Edison Research;  Megan Lazovick, Vice President, Edison Research;  Laura Ivey, Director of Research, Edison Research

We will hazard a guess right now that you, the reader of this article, are not a teenager. So we at Edison Research will tell you exactly what we think of teenagers: They are important. They are especially important to radio and to the businesses that want to reach them, and we have new research to tell us why.

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Why Radio Will Always Be Relevant

Author: Annette Malave, SVP/Insights, RAB

A glance at the history of music and entertainment consumption highlights radio’s strong position among alternative audio options.  And as the U.S. population increases, the number of people tuning into radio continues to grow.

What is the reason for radio’s continued relevance?  Is there just one single reason?

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Radio on Main Street Podcast Featuring Tom Taylor, Former Radio Broadcaster and Respected Radio Trade Journalist

Keeping up with the business of our business, is no easy task. Fortunately in the Radio industry we have multiple outlets that continue to report and inform us every  day. Towards the end of last year one of Radio’s strong supporters for decades made the decision to retire and published his last words on December 21, 2018

In this edition, Erica Farber, President and CEO of the RAB speaks with the recently retired Tom Taylor, former radio broadcaster and respected radio trade journalist.

With much passion and infectious energy Tom reminds us what an amazing platform Radio is and the importance of having fun at our jobs.

What Radio Buyers Are Doing

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Contributor:  Gordon Borrell, CEO, Borrell Associates

To understand the crisis facing local media companies, two things are worth knowing about local radio buyers. They are:

  1. Expanding the types of advertising they’re buying
  2. Cutting the number of companies they’re buying from

Let that sink in.  They are buying more, from fewer companies.

The big question is, who’s being cut, and why?  (If you’re not into reading, jump to the very last sentence for the answer.)

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