Radio Leads the Charge in the
Audio World

Author: Annette Malave, SVP/Insights, RAB

Today, consumers have a multitude of audio options to choose from — broadcast, satellite, pure-plays and podcasts — across a multitude of devices. In other words, audio has never been hotter.

Continue reading “Radio Leads the Charge in the
Audio World”

Radio on Main Street Podcast Featuring RAB’s SVP of Digital Services,
Dave Casper

One of the hottest topics in audio today is podcasting. There are now more than 700,000 active podcasters and recent research shows that 51% of the U.S. population have listened to a podcast, with 22% of the population listening on a weekly basis.

In this edition, Erica Farber, President and CEO of the RAB speaks with RAB’s SVP of Digital Services, Dave Casper. Representing the RAB, Dave recently attended Podcast Movement held in Orlando, Florida. This conference, that began in 2014, now welcomes over 3,000 people in attendance and focuses its content entirely on podcasting.

Political Media Buying 2020: Still Way Too Early Prediction

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences.

Continue reading “Political Media Buying 2020: Still Way Too Early Prediction”

Local Radio is More Important Than Ever

Author: Annette Malave, SVP/Insights, RAB

In mid-July, a local newspaper that has been in existence for 233 years announced that it would be cutting its print version to only three days a week.  In an interview, the director of one of the local universities responded: “It’s devastating to communities.  Not only do they lose their news, it erodes everything else in terms of civic participation.”

Continue reading “Local Radio is More Important Than Ever”

Radio on Main Street Podcast Featuring Brian Wieser, Global President, Business Intelligence, GroupM

The advertising industry, like the radio industry, is focused on continuing to gather and analyze actionable marketplace intelligence to provide their clients with insights and intelligence on markets,  audiences, partners and platforms to name a few.

In this edition, Erica Farber, President and CEO of the RAB speaks with Brian Wieser, Global President, Business Intelligence, GroupM.  Highly regarded in the marketing, media, advertising and technology fields as a research analyst, Brian joined GroupM earlier this year to provide insights that will help their clients continue to grow.