Celebrating Black History

Author: Annette Malave, SVP/Insights, RAB

Next week we will celebrate Black History Month – an event that celebrates and recognizes the impact that Blacks/African Americans have had on our history. According to ASALH, the Association for the Study of African American Life and History, the theme for 2021 is The Black Family: Representation, Identity, and Diversity.

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It’s About the Bigger Picture – Insights into CES 2021

Author: Annette Malave, SVP/Insights, RAB

During RAB’s CES coverage, RAB, along with guests, discussed not only the change with CES from in-person to virtual, but also the changes in products and efforts by various tech companies. Shawn DuBravac, futurist and president of Avrio Institute, suggests when hearing about the products presented during CES, to zoom out of the individual product announcements and “look at the bigger picture.” DuBravac continues, “Push more broadly around products tying into their bigger goals and bigger desires… this is really going to disrupt the advertising market.”

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Love is On the Air

Author: Annette Malave, SVP/Insights, RAB

In just a little over a month, people will be celebrating Valentine’s Day. While it is often thought of as a day only for couples, that is not the case. Valentine’s Day is also thought of as a day when people share and display their affection with gifts.

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Consumers Are in the Driver’s Seat

Author: Annette Malave, SVP/Insights, RAB

While the pandemic may have shifted consumer behavior in 2020, businesses have recognized that these consumer behaviors are here to stay. Businesses have learned that they must alter how they now service their patrons, not because of these shifts, but because of the consumer’s expectations.

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It Is Different This Year

Author: Annette Malave, SVP/Insights, RAB

Wouldn’t it be great to be able to look into the future and see how 2020 will be described and documented? It has been quite a year – a pandemic, major job losses and political and social unrest. Despite all the hurdles that 2020 delivered, there were positive stories.

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Purpose in Action with Radio Drives Business and Positive Change

Author: Tammy Greenberg, SVP/Business Development, RAB

It has been well-documented that consumers, now more than ever, care deeply about how brands are addressing social and environmental issues. According to the 2020 Porter Novelli Executive Purpose Study, 89% of business leaders believe companies that lead with purpose have a competitive advantage in today’s marketplace. In fact, 85% agree being a purpose-driven company drives profit. The bottom line is that in increasingly competitive markets, in just about every category of business, a brand’s contribution to society becomes the decisive point of difference for consumers.

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