Category: Camping

Radio Creates Demand. Digital Captures It. Part Two

Author: Annette Malave, SVP/Insights, RAB

Part Two: Measuring the Consumer Journey

Note: This is the second article in a two-part series exploring how radio and digital work together to build consumer trust and drive measurable business results.

In part one of this series, we explored why radio and digital work best as partners rather than competitors. Radio introduces consumers to a brand, while digital provides opportunities to learn more and engage when the time is right. Together, they create the repeated interactions that build familiarity and, ultimately, consumer confidence. The good news for today’s marketers is that this journey is becoming easier to understand.

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Driving Demand: How Radio Moves the Needle with RV Enthusiasts

Author: Annette Malave, SVP/Insights, RAB

As the weather begins to change in some parts of the U.S., people across the country are reminiscing about their vacations, road trips and travels. That doesn’t mean that those events are over.

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Influence Destinations with Radio

Author: Annette Malave, SVP/Insights, RAB

After years of staying at home and staycations, people are ready to get out and about. Domestic travel is expected to rise compared to previous years despite economic concerns. The U.S. Travel Association forecasts that the total number of trips in 2023 will be 2.33B – significantly higher that 2021 at 2.02B.

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Radio Listeners are Ready to Move and Groove

Author: Annette Malave, SVP/Insights, RAB

If you have traveled anywhere lately, you may have noticed that hotels and airports are booming with activity. Streets and parks are abuzz with runners, joggers and cyclists. Everyone is back to their old lifestyle – or are they?

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Reaching the New Outdoors Consumer

Author: Annette Malave, SVP/Insights, RAB

Over the past year, shifts in consumer behaviors have impacted every industry, and some have created seismic changes, as noted in healthcare and retail. What is more interesting, is that consumers also found new methods of entertainment and recreation. Namely, many discovered the great outdoors.

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