Radio Drives the New Auto-Buying Process

Author: Annette Malave, SVP/Insights, RAB

As one of radio’s top-spending categories, the role that radio plays in the car, as well as car sales, remains a dominant force. Radio reaches consumers (or auto-buying intenders) while they are in their car – on their way to work or just running errands.

As the events of this past March progressed and many people found themselves homebound, things changed. However, the role that radio plays in driving traffic to auto dealer websites did not. Radio was effective at driving search for dealerships pre-COVID-19 and continues to do so today.

Continue reading “Radio Drives the New Auto-Buying Process”

The Rapidly Changing Consumer

Author: Annette Malave, SVP/Insights, RAB

As states are in various phases of reopening, consumers find themselves in various stages of their own phases. These phases continue to shift and change the behaviors that had once been routine to so many. In order to meet the challenges, needs and concerns of their customers, businesses will need to be nimble to best address and meet their customers’ expectations.

Continue reading “The Rapidly Changing Consumer”

The Current State of Radio Listeners

Author: Annette Malave, SVP/Insights, RAB

Coming off a holiday weekend, it is a reminder of the way things used to be. Very little about this year has been usual so far. Everything is different and continuously changing. This is now the new normal – constant change, shifts and analysis into what consumers are thinking, doing and plan on doing.

Continue reading “The Current State of Radio Listeners”

Leading By Example

Author: Tammy Greenberg, SVP/Business Development, RAB

Mahatma Gandhi famously said, “be the change that you wish to see in the world.” This simple, yet meaningful advice is perhaps more relevant and inspiring today than when it was first spoken.

There has been a marketing shift brewing over the past several months that has been ignited and fast-tracked by the current climate. We are seeing brands across all categories expressing their humanity, supporting consumers, contributing and leading social justice causes and using the power of their voice to publicly express their values and lead by example to inspire and activate change.

Continue reading “Leading By Example”

Radio Has a Great Story

Author: Annette Malave, SVP/Insights, RAB

As states across the country locked down, it created massive shifts in behaviors and routines. We’ve all read about studies that have analyzed the shifts and the overall mood by people across the country. One thing was evident among all these studies – people are missing what they did every day.

Continue reading “Radio Has a Great Story”

Navigating the New Auto Purchase Journey

Author: Annette Malave, SVP/Insights, RAB

Think of the last time you went to buy or lease a new car. What were the steps you took? How long was the actual shopping and buying process? If you are like most people, it took about three months to shop, and a lot of it was done online.

The greater question is, what impact will COVID-19 have on the auto purchase journey?

Continue reading “Navigating the New Auto Purchase Journey”