Contributor: Rick Kestenbaum, general manager, AnalyticOwl
Connecting with individuals via media can be difficult. You need to engage with them personally and emotionally. It is a challenge that charitable organizations often struggle with trying to deliver their message to a mass audience.
Continue reading “Cause Marketing on Radio: What’s Working Best”Author: Annette Malave, SVP/Insights, RAB
During this time of year, we all try to find some time to take a breath and look back at the events of the year. Some will make you laugh, while others may make you cry.
Continue reading “2024 – A Look Back”Digging Into Children’s Miracle Network Hospitals’ Partnerships with Stations, Local Children’s Hospitals, and Businesses
Contributor: Fred Jacobs, President and Founder, Jacobs Media Strategies
For more than four decades, Children’s Miracle Network Hospitals has been focused on raising money for local children’s hospitals in communities throughout the U.S. and Canada. Broadcast radio has played an integral role in these fundraising efforts, as stations in hundreds of communities have showcased their local impact and influence through partnerships with children’s hospitals and area advertisers. With the mission to change kids’ health, CMN Hospitals has helped raise more than $9 billion for 170 children’s hospitals.
Continue reading “How Talent “Ambassadors” Facilitate Charitable Initiatives and Sponsorships”Author: Victor Texcucano, Content Coordinator, RAB
While the oldest are now nearing their mid-40s and the youngest not yet 30, millennials now represent the largest generation group in the U.S. The U.S. Census in 2022 estimated that there were more than 72.24 million millennials.
Continue reading “As Millennials Go Through Life, Radio is There to Reach Them”Contributor: Fleur Voruz, Senior Director/Media, Children’s Miracle Network Hospitals
Through purposeful partnerships, radio stations uniquely position themselves as champions by raising funds and awareness for critical needs in their local communities. These collaborations not only elevate positive listener sentiment, but they also drive employee engagement and business value for the radio station and its sponsors.
Continue reading “Radio’s Impact: Championing Children’s Health and Building Transformative Business Partnerships”Author: Annette Malave, SVP/Insights, RAB
Here we are. Welcome to the first week of 2024! This first week is when many will start something new. Whether that “new” is exercise, reading more, taking on a new hobby or something else, it is also a good time to remember some of the things from 2023.
Continue reading “Radio Highlights to Kick Off 2024”Contributor: Fleur Voruz, Senior Director, Programs (Media), Children’s Miracle Network Hospitals
As a new year begins, this is a time to reflect on the health of our businesses.
Fundamental to this checkup is applauding the meaningful work that defines a business’ culture. Frequently, cause-connected partnerships set local radio stations apart in their communities increasing positive listener sentiment, fostering employee engagement and generating business value.
Continue reading “Radio’s Resolution – A Champion for The Community”Author: Annette Malave, SVP/Insights, RAB
Businesses. Retailers. Restaurants. Community. There has been incredible focus on everything local as consumers looked around and realized the role and impact local has in their lives. After all, it is great to travel, but “there’s no place like home.”
Continue reading “2022 – The Year of Local”Contributor: Jenn Hoff, Digital Sales Director, Marketron
Radio continues to be a channel that engages and influences listeners across all demographics. While much has changed since its inception, radio holds strong as a medium that people trust and truly tune in to, making it a great opportunity for any advertiser.
Continue reading “Why Radio Still Has the Ear of Consumers, Influencing Buying Decisions for a Variety of Advertisers”Author: Annette Malave, SVP/Insights, RAB
The Merriam-Webster online dictionary defines charity as “generosity and helpfulness, especially toward the needy or suffering; an institution engaged in relief of the poor,” as well as a few others. Whichever definition you choose, the outcome is the same – giving.
Continue reading “Radio Drives Nonprofit Site Traffic”Contributor: Fleur Voruz, Senior Director, Programs (Media), Children’s Miracle Network Hospitals
No one ever expects to need a children’s hospital, yet every day, thousands of kids enter a children’s hospital, many of them fighting for their lives.
Continue reading “How Partnerships with Radio Can Change Kid’s Health”
Author: Annette Malave, SVP/Insights, RAB
Wouldn’t it be great to be able to look into the future and see how 2020 will be described and documented? It has been quite a year – a pandemic, major job losses and political and social unrest. Despite all the hurdles that 2020 delivered, there were positive stories.
Author: Tammy Greenberg, SVP/Business Development, RAB
It has been well-documented that consumers, now more than ever, care deeply about how brands are addressing social and environmental issues. According to the 2020 Porter Novelli Executive Purpose Study, 89% of business leaders believe companies that lead with purpose have a competitive advantage in today’s marketplace. In fact, 85% agree being a purpose-driven company drives profit. The bottom line is that in increasingly competitive markets, in just about every category of business, a brand’s contribution to society becomes the decisive point of difference for consumers.
Continue reading “Purpose in Action with Radio Drives Business and Positive Change”
Author: Annette Malave, SVP/Insights, RAB
This month marks radio’s 100th anniversary. It’s an incredible milestone, and never has radio been more important, valued or recognized as it has this past year.
Author: Annette Malave, SVP/Insights, RAB
Radio. According to Merriam-Webster, radio is “the wireless transmission and reception of electric impulses or signals by means of electromagnetic waves.” At the Radio Advertising Bureau, these are just some of the words we use to define and describe radio: mass, personal, engaging, live, local, interactive, informative, entertaining. And yes, there are many more that can be used as we celebrate radio.
Author: Annette Malave, SVP/Insights, RAB
When it comes to consumer behavior, awareness of their views and attitudes will be an important component to understanding their purchase journey. In fact, 2020 is being deemed as the Year of the Consumer across various industries. Like it or not, today’s consumer has greater opportunities and platforms to express their views and opinions – ranging from goods, to brands and causes.
Consumers today are used to immediate satisfaction and “get it today” – all driven by emotion and attitudes.
