Happy Anniversary, Radio!

Author: Annette Malave, SVP/Insights, RAB

This month marks radio’s 100th anniversary. It’s an incredible milestone, and never has radio been more important, valued or recognized as it has this past year.

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Celebrate Radio

Author: Annette Malave, SVP/Insights, RAB

Radio. According to Merriam-Webster, radio is “the wireless transmission and reception of electric impulses or signals by means of electromagnetic waves.” At the Radio Advertising Bureau, these are just some of the words we use to define and describe radio: mass, personal, engaging, live, local, interactive, informative, entertaining. And yes, there are many more that can be used as we celebrate radio.

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Getting Perspective

Author: Annette Malave, SVP/Insights, RAB

When it comes to consumer behavior, awareness of their views and attitudes will be an important component to understanding their purchase journey. In fact, 2020 is being deemed as the Year of the Consumer across various industries. Like it or not, today’s consumer has greater opportunities and platforms to express their views and opinions – ranging from goods, to brands and causes.

Consumers today are used to immediate satisfaction and “get it today” – all driven by emotion and attitudes.

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