Category: Vitamins

Radio Creates Demand. Digital Captures It. Part Two

Author: Annette Malave, SVP/Insights, RAB

Part Two: Measuring the Consumer Journey

Note: This is the second article in a two-part series exploring how radio and digital work together to build consumer trust and drive measurable business results.

In part one of this series, we explored why radio and digital work best as partners rather than competitors. Radio introduces consumers to a brand, while digital provides opportunities to learn more and engage when the time is right. Together, they create the repeated interactions that build familiarity and, ultimately, consumer confidence. The good news for today’s marketers is that this journey is becoming easier to understand.

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Radio Creates Demand. Digital Captures It.

Author: Annette Malave, SVP/Insights, RAB

Part One: Why the Best Marketing Strategies Don’t Choose Between Radio and Digital

Note: This is the first article in a two-part series exploring how radio and digital work together to build consumer trust and drive measurable business results.

Consumers don’t think in terms of media channels. They simply respond to messages that capture their attention. They may hear about a business on the radio during their morning commute, search for it later that afternoon and make a purchase from their phone that evening. To the consumer, it is one seamless experience. Yet marketers often evaluate each step independently, making it appear as though radio and digital are competing when, in reality, they are working together.

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Close to Care, Closer to Action: Why Community Pharmacies Win with Radio

Author: Annette Malave, SVP/Insights, RAB

Community pharmacies are evolving into frontline healthcare destinations – delivering everything from prescriptions to preventive care and wellness support. But as their role expands, so does the need to stand out locally and prove measurable impact.

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Radio Works for Healthcare

Author: Annette Malave, SVP/Insights, RAB

When it comes to categories that experienced great change and focus during the pandemic, the healthcare industry was under extreme pressure to change how it handled and treated patients, but also how they fulfilled their patients’ expectations.

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Radio Drives CBD Purchases

Author: Victor Texcucano, Content Coordinator, RAB

We’re living in a new era – an era where medical cannabis is legal in 39 states and its recreational use is legal in 19. Did you ever think we’d be here? Public opinion has evolved on cannabis, though some still are wary of it. The good news is that there may be a product that brings the health benefits of cannabis without the adverse side effects many associate with it.

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Radio – A Booster for Wellness

Author: Annette Malave, SVP/Insights, RAB

While many behaviors shifted during the pandemic, Americans became more aware of their overall health and wellness. As consumers focused on exercise and rediscovered the outdoors, many reviewed their intake of vitamins, supplements and nutrients as a way to improve and or boost their immunities.

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