Contributors: Larry Rosin, Co-founder & President, Edison Research; Megan Lazovick, Vice President, Edison Research; Laura Ivey, Director of Research, Edison Research
We last left you with the findings from the latest study commissioned by the Country Radio Broadcasters in recognition of the 50th Country Radio Seminar, Understanding Parents, Teens, and Country Music. To refresh your memory, the study focuses on the nature of relationships between teens and their parents, how they bond over music, and how each one influences the other.
How can radio stations, advertisers, and agencies attract and engage with tomorrow’s “money demo?” Continue reading “Why Teens Matter, Part Two: Targeting Tomorrow’s Money Demo”
Authors: Tammy Greenberg, SVP/Business Development, RAB & Annette Malave, SVP/Insights, RAB
Happy New Year! It’s hard to believe that another year has gone by. Right now all of us are working toward our resolutions for 2019 — both personal and professional — as well as remembering the numerous highlights of 2018.
Continue reading “Resolutions and Reflections”
Photo Credit: RAB/NAB Radio Show 2018
Author: Annette Malave, SVP/Insights, RAB
During the 2018 Radio Show, the overarching theme was about data – demystifying it, understanding where to get and how to use it as well as the opportunities it can create.
In addition, throughout the Radio Show, there was a secondary message: Radio is a strong and nimble medium that continues to evolve, to not only meet but exceed the demands and expectations of its listeners and advertising partners.
Continue reading “Top 10 Radio Show Takeaways”
Throughout the course of history there have been numerous audio and portable audio devices that allowed listeners to take their content with them wherever they went. On July 27, an announcement was made that may have surprised some people – Apple revealed that it was discontinuing the iPod nano and shuffle. These two products should receive some recognition because they made audio history and forever changed how people take audio with them.
Continue reading “An Important Audio Device”
“It’s Saturday night, about time to go. Got my white leather jacket and a neon soul. Once I turn on the radio I’m ready to roll.” Those lyrics from Maren Morris’ “80s Mercedes” resonate with everyone. Who doesn’t know that feeling of getting in the car, turning the radio on and listening to your favorite songs? Continue reading “Radio Rules the Road”