Radio on Main Street Podcast Featuring Mark Maben, General Manager of WSOU 89.5 at Seton Hall University

Gen Z refers to the generation of individuals born between 1996 and 2010. Representing over 25% of the U.S. population, this is a generation raised entirely on the internet and social media. They are beginning to enter the workforce and they are a desired demographic as consumers of our products and services.

In this edition, Erica Farber, President & CEO of the RAB speaks with Mark Maben, General Manager of WSOU 89.5 in South Orange, NJ. Owned by Seton Hall University and operating for 71 years, this non-commercial station is managed by a team of nine students who report into Mark and is staffed with an additional 120 students from the university. This year Seton Hall University had a record number of students attend the Radio Show as part of the Student Scholar Program and, just as important, they are seeing an increased level of interest from the students in the overall audio space.

Radio on Main Street Podcast Featuring Megan Lazovick at the 2019 Radio Show, Vice President at Edison Research

Consumers today have numerous content and entertainment options.  Radio still plays a key role as one of these options, so it is important that radio keeps listeners engaged and tuned in – for as long as possible.

In this edition, Annette Malave, SVP Insights at the RAB speaks with Megan Lazovick, Vice President at Edison Research where she crafts custom research for thought leadership and content marketing and specializes in the creative presentation of data and insights. During this podcast, they discuss the findings of “The Secret to Longer TSL” – a study released during Radio Show 2019 – and Lazovick shares some advice on what radio should do to not only keep listeners tuned in but keep them tuned in longer.

Radio on Main Street Podcast Featuring The Podcast Revolution Panel at the 2019 Radio Show

Podcasting – it’s a term we are all familiar with because we hear a lot about it in the media landscape today. Podcasting is such a growing form of audience engagement and right now there are over 800,000 podcasts being produced and published.

In this edition, Jeff Schmidt who leads professional development at the RAB, speaks with the panelists who appeared on the Podcast Revolution session at this year’s Radio Show in Dallas.  The relationship between broadcasting and podcasting is inseparable.

Radio on Main Street Podcast Featuring Jose Villa, Founder and President/Chief Strategy Officer of Sensis

Generation Z. Born after 1995 and unaware of a world without the internet or mobile devices, this generation now makes up over one quarter of the U.S. population. Their unique views on culture, brands, language and purchase behavior are vastly different from their older cohorts – millennials.

In this edition, Annette Malave, SVP Insights at the RAB speaks with Jose Villa, founder and President/ Chief Strategy Officer of Sensis – a cross-cultural marketing agency with digital at its core. Specifically, they discuss findings from a new study on this cross-cultural group – “We are Gen Z”, their perspective on everything from culture to food and what it all means to advertisers, radio and potential employers.

Radio on Main Street Podcast Featuring Ed Levine, President/CEO of Galaxy Media Partners

As discussed in last week’s podcast the opening session of the first full day of this year’s Radio Show was titled, “You’re Not Just in the Radio Business” and it centered around stories told by innovators who’ve made the transformation.

In this edition, Erica Farber, President and CEO of the RAB speaks with Ed Levine, President/CEO of Galaxy Media Partners. Galaxy is one of the premiere privately owned independent media groups based in Central New York. Ed was one of the innovators that participated in this important session and believes strongly in the importance of being optimistic and taking risks.

Radio on Main Street Podcast Featuring John Zimmer, President of Zimmer Radio & Marketing Group

The opening session of the first full day of this year’s Radio Show was titled, “You’re Not Just in the Radio Business” and it centered around stories told by innovators who’ve made the transformation.

In this edition, Erica Farber, President and CEO of the RAB speaks with 2019 Radio Show Steering Committee Chair and President of Zimmer Radio & Marketing Group, John Zimmer. John was one of the innovators that shared his thoughts during this important session and Erica was able to catch up with him right after that.