Radio on Main Street Podcast Featuring Alli Romano, Audio Columnist and Contributor for Media Village

 

How radio is perceived by advertisers, marketers and the public at large can sometimes be determined by how consumer and trade journalists represent the medium.

In this edition, Erica Farber, President and CEO of the RAB, speaks with audio columnist and contributor for Media Village, Alli Romano. She strongly believes radio and audio today remain fresh and exciting while still honoring tradition.  As advertisers have shifted budgets to digital, she also believes radio will grow through continually developing its digital assets.

Radio – Important Among Internet Users

Author: Annette Malave, SVP/Insights, RAB

While the internet, sometimes referred to as a “network of networks,” was around in the ‘70s it did not become available to the public until the early ‘90s.  Since then, the ability for consumers to tap into the internet has had an incredible impact on everything they do – shopping, driving and even their media consumption.

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Radio on Main Street Podcast Featuring Dave Paulus, Director of Client Services at O’Brien et al Advertising in Virginia Beach, VA

As companies continue to be bought and sold and management changes occur, many of us will experience, through no fault of our own, the loss of a position.

In this edition, Erica Farber, President and CEO of the RAB speaks with former broadcaster and current advertising agency executive Dave Paulus, who recently took what he refers to as a “gap year.”  After spending years on the radio side, Dave joined one of the largest agencies in the Virginia Beach area, O’Brien et al Advertising, as Director of Client Services. He shares his journey of reinvention and offers some sound advice on what it’s like now being on the other side of the desk.

Your Sports Bets and Radio

Contributor: Brad C. Deutsch, Principal, Garvey Schubert Barer, P.C.

It’s Been Just Over a Year Since the Supreme Court Opened the Floodgates – So, Can Radio Finally Start Taking Ads?

In May 2018, the Supreme Court sided with the State of New Jersey in Murphy v. NCAA, and struck down the Professional and Amateur Sports Protection Act (“PASPA”), which was a federal statute that prohibited states themselves from legalizing sports betting.[1]

While the Supreme Court’s decision did not automatically make sports betting legal, the decision did open the door for each state to decide whether sports betting should be legal within its borders.

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Radio on Main Street Podcast Featuring Bill Lynch, General Manager of Momentum Broadcasting

One of radio’s greatest strengths is making a difference in the local marketplace.

In this edition, Erica Farber, President and CEO of the RAB speaks with Bill  Lynch, General Manager of Momentum Broadcasting which operates four radio stations in Visalia, California.  Ranked number 108 in market size, the cluster has a strong local presence and has recently been recognized for their direct involvement in the community.  As you will hear, they have “put the local back into local.”

“School’s Out For Summer”

Author: Annette Malave, SVP/Insights, RAB

“School’s out forever!”  Who doesn’t love that song by Alice Cooper.  No matter the generation, it’s a lyric everyone knows. We know it’s July but guess what?  School isn’t really out forever.  August is National Back-to-School month.

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