HD Radio – Driving Radio’s Digital Dash

Author: Rick Greenhut, Director – Broadcast Business Development, Xperi / HD Radio

Increase spot impact by 550%

Wouldn’t it be great if a radio station could offer their biggest local auto dealer client the opportunity to increase their name recognition? How about enabling the agency for a home improvement chain to demonstrably enhance the effectiveness of their radio advertising? Federal legislation taking effect this May (and broadcasters’ investment in HD Radio technology) helps radio maintain preeminence in tomorrow’s dashboard while benefiting agencies and advertisers alike.

Continue reading “HD Radio – Driving Radio’s Digital Dash”