Author: Victor Texcucano, Content Coordinator, RAB
Tariffs, inflation and changing consumer preferences mean the clothing/apparel industry is in a state of ups and downs. With the holiday season here, retailer marketing is in full swing.
Continue reading “Radio Drives Holiday Hunt for Fashionable Gifts”Contributor: Rick Kestenbaum, general manager, AnalyticOwl
The telecom industry is what keeps us all connected—whether we’re texting a friend, streaming a movie or hopping on a video call for work. It’s come a long way from landlines and dial-up internet to lightning-fast mobile networks and fiber-optic cables. These days, telecom companies are at the heart of the digital world, powering everything from smart homes to cloud computing.
Continue reading “Telecom Marketing on Radio: What’s Working Best”Author: Annette Malave, SVP/Insights, RAB
The latest consumer confidence report for October just dropped. Not much changed from September, barely ticking down just one point to 94.6.
What is so interesting about this? It’s a total split between how people feel right now versus how they feel about the future.
Continue reading “How Local Radio Turns Consumer Anxiety into Small Business Sales”Author: Tammy Greenberg SVP Business Development, RAB
The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of the CMO Report.” Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.
Continue reading “Radio Pumps Up Marketing Effectiveness”Author: Victor Texcucano, Content Coordinator, RAB
Home improvement never stops. Whether it’s to place your home on the real estate market or just to simply boost curb appeal, consumers are always on the hunt for inspiration, tools and materials to get the job done.
Continue reading “Radio Builds Business for Home Improvement Retailers”Contributor: Mallory Bouslog, senior account executive, Marketron
Despite fourth quarter signaling the end of the year, it is also actually a huge advertising opportunity for the year. Retail and other industries see bumps in spending, making it critical to promote their business to rake in holiday shopping sales.
Continue reading “Holiday Shopping Creates Big Opportunities for Local Media Advertising”Contributor: Celine Matthiessen, VP of Insights and Analytics, BIA Advisory Services
As we near the end of the year, it’s important to maximize opportunities and also work towards 2026. With shifts in consumer behavior and spending across key local business categories, having insights into the current and future marketplace will be key advantages to driving growth.
Continue reading “Finish 2025 Strong; Kickstart 2026 with Momentum: BIA Forecast – 5 Key Highlights”Author: Annette Malave, SVP/Insights, RAB
With Christmas in July behind us, is it too early to start thinking about Halloween? The answer to that is no. One visit to a big-box retailer will immediately answer that question.
Continue reading “All Treats No Tricks with Radio”Author: Annette Malave, SVP/Insights, RAB
The auto industry is once again claiming a stronghold in news headlines. What are the tariff implications? When is the best time to buy? What are consumers thinking? Even if you are currently not in the market for a vehicle, some of the headlines may cause you to reconsider…just in case.
Continue reading “Diverse Consumers are Growth Opportunities for Auto Dealers”Author: Annette Malave, SVP/Insights, RAB
I think we would all agree that there is no place like home. Travel destinations often refer to the comforts of home, but there’s something about sleeping in your own bed, sitting in your own chair and kicking your feet up at home that makes a difference.
Continue reading “Local Furniture Stores: Why Radio is Your Best Bet”Author: Victor Texcucano, Content Coordinator, RAB
Times change. Millennials were once unceremoniously set aside in favor of Generation Z. Well, karma may be real, because it’s now happened to Generation Z, as marketers now focus on the newest generation – Generation Alpha. Marketers must now focus on this young generation, who have their own unique quirks and characteristics.
Continue reading “There’s a new generation to know – Generation Alpha”Author: Annette Malave, SVP/Insights, RAB
If you find yourself browsing weekly supermarket circulars to find out which of your favorite brands are on sale, you aren’t alone. Consumers are working hard to fight the inflation battle at the registers.
Continue reading “Why Radio Should Be on the Shopping List”Author: Annette Malave, SVP/Insights, RAB
The holidays may be behind us, but there are many gift-giving days ahead.
Continue reading “Why Radio is a Golden Opportunity for Jewelry Retailers “Author: Victor Texcucano, Content Coordinator, RAB
Inflation is apparently cooling. Well, at least that’s what some of us keep hearing. Grocery shopping, however, still feels like it is draining our bank accounts. Things are improving, however, but food retailers should promote savings to reach cost-consumers in their area.
Continue reading “Radio reaches grocery shoppers as they deal with a volatile economy”Author: Annette Malave, SVP/Insights, RAB
According to new estimates released by the U.S. Census, the Hispanic population accounted for nearly 71% of total U.S. population growth. In 2023, Hispanics were the second largest group per this data.
Continue reading “Radio is a Must to Reach Hispanics”Author: Annette Malave, SVP/Insights, RAB
The auto industry has had its fair share of challenges and opportunities in the past few years. Events such as parts and labor shortages, strikes and the most recent security hack are just a few. While these events undoubtedly impact their business, they have an even greater effect on the consumer.
Continue reading “Driving Demand: The Impact of Radio Listening on Auto Sales”Author: Victor Texcucano, Content Coordinator, RAB
While the oldest are now nearing their mid-40s and the youngest not yet 30, millennials now represent the largest generation group in the U.S. The U.S. Census in 2022 estimated that there were more than 72.24 million millennials.
Continue reading “As Millennials Go Through Life, Radio is There to Reach Them”Author: Annette Malave, SVP/Insights, RAB
During the height of the pandemic, consumers found themselves not only reevaluating where they lived, but also the furniture they had in their homes. Dining rooms and kitchens became makeshift offices. Consumers quickly realized that they needed to look at their home furnishings with a different perspective.
Continue reading “Radio Delivers Furniture Buyers”Author: Annette Malave, SVP/Insights, RAB
What a difference a few years make. We have all seen it and experienced it. Although different, business is back from the impact of the pandemic. Shelves are full and automotive dealer lots are full. Automotive has gone from a seller’s market to a buyer’s market.
Continue reading “Radio Accelerates Website Traffic for Auto”Author: Victor Texcucano, Content Coordinator, RAB
Pens, pencils, paper, staplers, sticky notes… Even more expensive things like computers, printers and office chairs. These days, it’s practically impossible to run a modern office without such items. Whether you work from home or work at a business office, supplies get used daily, and while e-commerce retailers are fierce, office supply retailers have a need to reach consumers in their areas.
Continue reading “Use Radio for Office and BTS Supplies”
