Author: Annette Malave, SVP/Insights, RAB
Diamonds. Pearls. Rings. Considered fine jewelry, these are all items that are purchased or gifted by many regardless of age group – yes, even watches. According to Scarborough data, 93% of adults 18+ purchased fine jewelry in the past year.
Like other industries, the jewelry industry is experiencing changes in how consumers shop for fine jewelry. Technology allows consumers to self-educate and research via various platforms and technologies. While national jewelry retailers are an important source for fine jewelry purchases, local stores and department stores are tied as the second most-used locations, according to National Jeweler.
Continue reading “Radio Drives Fine Jewelry
Authors: Tammy Greenberg, SVP/Business Development, RAB & Annette Malave, SVP/Insights, RAB
Happy New Year! It’s hard to believe that another year has gone by. Right now all of us are working toward our resolutions for 2019 — both personal and professional — as well as remembering the numerous highlights of 2018.
Continue reading “Resolutions and Reflections”
Election day 2018 is about eight weeks away and while it is not a presidential election there are many state and local races that will be decided.
In this edition, Erica Farber, President and CEO of the RAB speaks with Kip Cassino, Executive Vice President of Borrell Associates. Borrell Associates recently updated their forecast for political media spending by media choice with their forecast for radio showing modest growth from their original April forecast.
With less than one-third of the 8.9 billion of political dollars yet to be spent this year, Kip shares his advice as to how radio can compete for a larger share of the available dollars and how important it is for radio to make the case that radio is local.
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Small businesses are thriving and looking at 2018 in a positive way, and radio is the perfect vehicle to help them meet their 2018 revenue expectations and goals. Each year BIA/Kelsey conducts Local Commerce Monitor™ (LCM), a survey that tracks small-business advertising and marketing spending, buying preferences, and reported return on investment. Within the LCM, BIA/Kelsey also examines franchises. A franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.
In the past year, strong economic growth has led to an increase in spending by small and medium-sized businesses (SMBs) and franchisees on advertising and marketing.
Continue reading “Radio Delivers For Local Businesses”
The practice of listening to the home town team on the radio and watching the game on TV is as alive and well today as it ever was. The connection formed between the radio broadcaster and the listener is extraordinary! This is a trusting relationship only radio can provide. This connection can drive sales and help to build your brand.
The big game is a big deal for radio stations and it is here next weekend! And you can bet everyone across the country will be tuning in to hear the Pats and Eagles play-by-play. Westwood One will cover the game nationally. Listeners coast-to-coast can hear the game called by their favorite announcers including Kevin Harlan and Boomer Esiason, and this year also includes Hall of Fame reporter Ed Werder. Local announcers in Boston and Philadelphia include WBZ’s Bob Socci and Scott Zolak, and WIP’s Merrill Reese and Mike Quick.
Continue reading “The Big Game and Radio”