This week we are bringing back one of the best of the year podcasts. With the election season heating up we didn’t want you to miss this one.
In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Passwaiter, VP & GM at Kantar Media/CMAG where he has oversight of the Political Ad Intelligence unit.
Political messages are looking to make connections with those “narrow slices of persuadables” in the most efficient manner possible. Radio has a strong case to make but our marching orders are clear that we need more “feet on the street”.
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Contributor: RC Williams, Account Manager, AnalyticOwl
In an increasingly competitive and evolving media landscape, and with growing advertiser demand for tangible, measurable responses, radio has never been more ready to meet the challenge.
Continue reading “More Than Ever, Radio is Ready to Prove Results”
Author: Annette Malave, SVP/Insights, RAB
“What’s today’s weather forecast?” Did you know that is one of the top requests on smart speakers by their owners? Personally, that’s a question I ask my smart speaker daily. In fact, I often find myself wanting to ask that question out loud – even when I am away from home.
Continue reading “Radio is Back in the Home”