Contributors: Larry Rosin, Co-founder & President, Edison Research; Megan Lazovick, Vice President, Edison Research; Laura Ivey, Director of Research, Edison Research
We last left you with the findings from the latest study commissioned by the Country Radio Broadcasters in recognition of the 50th Country Radio Seminar, Understanding Parents, Teens, and Country Music. To refresh your memory, the study focuses on the nature of relationships between teens and their parents, how they bond over music, and how each one influences the other.
How can radio stations, advertisers, and agencies attract and engage with tomorrow’s “money demo?” Continue reading “Why Teens Matter, Part Two: Targeting Tomorrow’s Money Demo”
Thanksgiving’s arrival marks the start of the holiday season and the sounds of holiday music can be heard on the streets, at retail and on the radio, and that’s in part because holiday music is known to improve one’s mental spirits. Whether it be the positive memories that arise from hearing many of the classic songs or the simple spirit of the season, holiday music gets us in the celebratory mood.
Approximately 240 AM/FM radio stations across the country flip formats to all-holiday music immediately after Thanksgiving. Some start even earlier and the impact of holiday music listening has numerous positive effects of holiday shopping.
Continue reading “Holidays Start with Radio”
“I’m a purple person.” “I prefer basic black.” “I like to wear bold colors.” People have distinctive tastes and preferences when it comes to clothing or accessories. These preferences are personal, similar to that of radio listening, and similarly, music choice.
A researcher at Heriot-Watt University in the U.K. studied over 36,000 participants’ ratings of 104 music styles and found a direct correlation to their personalities. The study showed that heavy metal music fans are normally calm and comfortable around others, while classical music lovers are often shy and creative. Hard-working and outgoing would be words to describe pop and country music listeners. The relationship between radio and the listener has always been an emotional one but what they listen to is not just personal, it is an extension of who they are.
Continue reading “There’s Something for Every Ear”
“It’s Saturday night, about time to go. Got my white leather jacket and a neon soul. Once I turn on the radio I’m ready to roll.” Those lyrics from Maren Morris’ “80s Mercedes” resonate with everyone. Who doesn’t know that feeling of getting in the car, turning the radio on and listening to your favorite songs? Continue reading “Radio Rules the Road”
You can’t tune in to radio, watch TV, read a newspaper or click on the internet without hearing a piece or seeing an article about Millennials, and here is another one! The reason we are so focused on Millennials (now the largest generation in terms of numbers) is because they have a different way of experiencing life. They were the first generation to be born and raised in our modern digital world. They not only rely on social media and apps for leisure and convenience, but they are trendsetters and influencers who are set to break records in terms of consumer spending (Accenture has predicted that by 2020, the Millennial generation will annually spend $1.4 trillion in the U.S. alone). As such, Millennials play a pivotal role in the success of just about everything – brands, advertising, media, etc., proving that younger consumers need to be heard, but do they listen?
Yes! They listen to what matters to them.
Continue reading “Radio Matters to Millennials … A Lot”