Back on the Road and Tuned into Radio

 

Contributor: Pierre Bouvard, Chief Insights Officer, CUMULUS MEDIA/Cumulus Radio Station Group/Westwood One

People across the country are ready to go and are already on the road. According to the Dallas Federal Reserve, 69% of U.S. workers commuted to work daily or somedays in September – up from a low of 55% in May.

As the number of people working remotely declines, American’s are resuming their commute to work or to school and radio is joining them on their drive.

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Here’s the Buzz from Radio Week

Author: Annette Malave, SVP/Insights, RAB

Engagement. Local. Heart. Soul. Creativity. Partnerships. Those were words that resonated across the various sessions and events that took place during Radio Week.

From Oct. 5 – 9, CEOs, managers, sellers, radio personalities and some the brightest creative directors participated in two of radio’s biggest events – Radio Show and the Radio Mercury Awards.

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Radio Can Get Out the Vote

Author: Annette Malave, SVP/Insights, RAB

In less than a month, Americans from all walks of life will use the opportunity to make their voices heard. They will vote.

To say that this election will be like no other would be a great understatement. While campaign advertising started early, over the next few weeks, the airwaves will be inundated with information, facts and promises to influence and sway voters. During this emotionally charged year, connecting personally will be vital to the success of a candidate’s campaign. No other medium connects and engages personally more than broadcast radio.

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