Author: Annette Malave, SVP/Insights, RAB
With temperatures around the country on this rise, who wants to cook? Dining out or taking out is the way to go.
Continue reading “Radio is on the Menu for Restaurants”Category: Provoke Insights
Radio Delivers Furniture Buyers
Author: Annette Malave, SVP/Insights, RAB
During the height of the pandemic, consumers found themselves not only reevaluating where they lived, but also the furniture they had in their homes. Dining rooms and kitchens became makeshift offices. Consumers quickly realized that they needed to look at their home furnishings with a different perspective.
Continue reading “Radio Delivers Furniture Buyers”A Menu of Opportunities Await Restaurants
Author: Annette Malave, SVP/Insights, RAB
The restaurant industry has had to juggle a few plates in the past few years, and some of that juggling continues today. Inflationary food costs, competition and patron expectations are just some of the challenges restaurants are experiencing.
Continue reading “A Menu of Opportunities Await Restaurants”Reaching the Cost-Conscious Consumer
Author: Annette Malave, SVP/Insights, RAB
Eggs! Have you ever heard so many people talking about the price of eggs? If you do an internet search on eggs, you will probably get “fed” articles on chicken coops. That’s right – people think it is better to buy a coop than to buy eggs.
Continue reading “Reaching the Cost-Conscious Consumer”Radio Listeners and Cocktail Selections
Authors: Annette Malave, SVP/Insights and Victor Texcucano, Content Coordinator, RAB
There is nothing better than a cold beer at the end of a long workday, or a few alcoholic seltzers in the backyard while grilling with family or friends – though the world of alcohol is steadily changing.
Continue reading “Radio Listeners and Cocktail Selections”Radio and That ‘Just Right’ Feeling
Author: Annette Malave, SVP/Insights, RAB
“Ahhhh, this chair is just right.” Goldilocks knew exactly what was comfortable to her. How many of us have understood that statement whenever we looked at, sat in or laid on a piece of furniture or bedding?
Continue reading “Radio and That ‘Just Right’ Feeling”Radio Drives CBD Purchases
Author: Victor Texcucano, Content Coordinator, RAB
We’re living in a new era – an era where medical cannabis is legal in 39 states and its recreational use is legal in 19. Did you ever think we’d be here? Public opinion has evolved on cannabis, though some still are wary of it. The good news is that there may be a product that brings the health benefits of cannabis without the adverse side effects many associate with it.
Continue reading “Radio Drives CBD Purchases”The Eyes Have It
Author: Annette Malave, SVP/Insights, RAB
Throughout 2020, eyes became the focal point of expression and connection. In some instances, adults used makeup to accentuate their eyes impacting eye makeup sales. According to a Kantar analysis, while the total cosmetics category experienced usage declines in 2021, eye makeup was less severely impacted.
Continue reading “The Eyes Have It”Wining and Dining – Appetizing Opportunities with Radio
Author: Annette Malave, SVP/Insights, RAB
When it comes to summer heat, there’s only one thing better than a cold beverage – having a cold beverage with a good meal out. Those meals taste better because there isn’t the need to clean up the kitchen.
Continue reading “Wining and Dining – Appetizing Opportunities with Radio”Radio Listeners are Ready to Move and Groove
Author: Annette Malave, SVP/Insights, RAB
If you have traveled anywhere lately, you may have noticed that hotels and airports are booming with activity. Streets and parks are abuzz with runners, joggers and cyclists. Everyone is back to their old lifestyle – or are they?
Continue reading “Radio Listeners are Ready to Move and Groove”Radio Can Help Jewelry Retailers Outshine Their Competition
Author: Annette Malave, SVP/Insights, RAB
Graduations have begun, as have weddings. Festivities and gatherings are in full swing. As is the case with many events like these, jewelry of some sort is given to mark the occasion.
Continue reading “Radio Can Help Jewelry Retailers Outshine Their Competition”Radio and Summer Travel Plans
Author: Stephanie Heracleous, Research & Insights Assistant, RAB
It’s no secret that the pandemic affected the travel industry in a major way. Americans had to put their plans of exploration on hold. As travel restrictions continue to ease, folks are eager to plan their next getaway.
Continue reading “Radio and Summer Travel Plans”Radio’s Role in the Valued Business of Retail
Author: Annette Malave, SVP/Insights, RAB
Shopping habits have changed. Consumer expectations of the brands they purchase and where they purchase them have shifted dramatically. These changes will continue to impact retailers everywhere from Main Street to Broadway. Retailers of all sizes are constantly trying to navigate these changes, so it is important to understand the values of today’s shoppers.
Continue reading “Radio’s Role in the Valued Business of Retail”Drink Up! Radio can pour it on for beverage advertisers.
Author: Annette Malave, SVP/Insights, RAB
It’s hard to believe that the holiday season is right around the corner. This, of course, means that people will be cooking, eating and drinking various beverages. Those drinks can vary from juice to wine.
The beverage industry was not immune to the upheavals created by the pandemic. As stay-at-home orders were issued, consumers found themselves determined to be healthier and not only change what they ate, but also what they drank. And as people longed for human interaction, virtual cocktail hours also created opportunities for adults to share and try new alcoholic and nonalcoholic beverages.
Continue reading “Drink Up! Radio can pour it on for beverage advertisers.”Meet the New Retail Shopper
Author: Annette Malave, SVP/Insights, RAB
We know that consumer shopping behavior changed dramatically in 2020 – due to both restrictions and personal preferences. However, live events are on, places are open, and consumers are ready for it all.
The National Retail Federation revised their 2021 annual forecast and now projects that retail sales will total anywhere from $4.44 to $4.56 trillion this year. Yes, consumers are ready to shop, but where they shop, why they shop and what they buy will look different in 2021.
Continue reading “Meet the New Retail Shopper”Reaching the New Outdoors Consumer
Author: Annette Malave, SVP/Insights, RAB
Over the past year, shifts in consumer behaviors have impacted every industry, and some have created seismic changes, as noted in healthcare and retail. What is more interesting, is that consumers also found new methods of entertainment and recreation. Namely, many discovered the great outdoors.