Author: Annette Malave, SVP/Insights, RAB
The tooth fairy… from a young age. Many of us are told that you will receive a “reward” when you lose a tooth. So, why as adults, do so many of us dread dental visits?
Continue reading “Dental Anxiety Is Real—And It’s a Marketing Opportunity for Local Practices”Author: Annette Malave, SVP/Insights, RAB
Most Americans don’t circle Tax Day on their calendar with excitement. Instead, it lingers in the background — wedged between work deadlines, family schedules and the constant mental note of “I really need to do my taxes.”
Continue reading “From Nerve-Wracking to Reassuring: How Radio Connects During Tax Season”Author: Annette Malave, SVP/Insights, RAB
As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform.
Author: Annette Malave, SVP/Insights, RAB
In today’s evolving vehicle landscape, local auto repair shops are sitting on a powerful advantage—if they understand what consumers are thinking, feeling and doing, they can market accordingly.
Continue reading “In a Local Business World, Radio Keeps Auto Repair in the Driver’s Seat”Author: Annette Malave, SVP/Insights, RAB
The latest consumer confidence report for October just dropped. Not much changed from September, barely ticking down just one point to 94.6.
What is so interesting about this? It’s a total split between how people feel right now versus how they feel about the future.
Continue reading “How Local Radio Turns Consumer Anxiety into Small Business Sales”Author: Annette Malave, SVP/Insights, RAB
Today’s news headlines reflect consumers’ economic outlook – uncertain. A quick internet search on Americans’ financial outlook reveals a flood of polls and surveys that highlight widespread concern about the economy and personal financial futures.
Continue reading “Tuning Into Financial Stress: Why Radio Is the Medium for Money-Minded Americans”Author: Annette Malave, SVP/Insights, RAB
As the weather begins to change in some parts of the U.S., people across the country are reminiscing about their vacations, road trips and travels. That doesn’t mean that those events are over.
Continue reading “Driving Demand: How Radio Moves the Needle with RV Enthusiasts”Author: Annette Malave, SVP/Insights, RAB
During the pandemic, many businesses and industries had to learn to (dare I say) pivot, in order to keep their doors open and succeed. The restaurant industry not only pivoted but experienced a seismic shift in all aspects of business. From food to staffing, from menu items and customer service – the need to change was critical.
Continue reading “Radio Drives Website Traffic for Restaurants”Author: Annette Malave, SVP/Insights, RAB
Growth opportunities. In today’s economic environment, this is what businesses large and small are looking for – growth in awareness, traffic and sales. Growth comes from change – a shift in strategies, tactics and marketing.
Continue reading “Radio’s Powerful Role Among Black Consumers”Author: Annette Malave, SVP/Insights, RAB
If you have read this blog in the past, you have read about radio’s inarguable strengths. You’ve read about radio’s ability to connect, engage and deliver results. This post is different.
Continue reading “Radio is Still #1”Author: Annette Malave, SVP/Insights, RAB
The auto industry is once again claiming a stronghold in news headlines. What are the tariff implications? When is the best time to buy? What are consumers thinking? Even if you are currently not in the market for a vehicle, some of the headlines may cause you to reconsider…just in case.
Continue reading “Diverse Consumers are Growth Opportunities for Auto Dealers”Author: Nick Arias, Research & Insights Assistant, RAB
“Home is where the heart is.” There is no better feeling than the comfort of your own home, and some of that comfort can be attributed to the furnishings in your home.
Continue reading “Radio has a Place at the Marketing Table for Furniture Retailers”Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB
First quarter audience levels are the highest they have been since 2022. What now?
Continue reading “The New 3-Minute Qualifer Data Insights”Author: Annette Malave, SVP/Insights, RAB
When considering advertising categories, there are some that have experienced numerous changes because of and due to the pandemic. Some of those changes were limited to the pandemic while other categories have undergone drastic changes influenced by external issues beyond the pandemic.
Continue reading “Radio is a Must to Engage Auto Shoppers”Author: Annette Malave, SVP/Insights, RAB
I think we would all agree that there is no place like home. Travel destinations often refer to the comforts of home, but there’s something about sleeping in your own bed, sitting in your own chair and kicking your feet up at home that makes a difference.
Continue reading “Local Furniture Stores: Why Radio is Your Best Bet”Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB
Have you ever thought about what happens in 60 seconds on the internet? Think about what you do in 60 seconds. With more media options available today, consumers are swiping, snipping, chatting and listening at lightning speed.
Continue reading “Every Second, Every Minute Matters”Author: Annette Malave, SVP/Insights, RAB
At the start of each year, Americans get focused on health and fitness. According to the Health & Fitness Association, approximately 96 million adults plan on making this a priority.
Continue reading “How to Have a Healthy Sales Year in Fitness”Author: Annette Malave, SVP/Insights, RAB
During this time of year, we all try to find some time to take a breath and look back at the events of the year. Some will make you laugh, while others may make you cry.
Continue reading “2024 – A Look Back”Author: Tammy Greenberg, SVP/Business Development, RAB
The constantly evolving makeup of today’s American population has made it one of the most ethnically diverse and multicultural nations in the world. From a marketing perspective, multiculturalism is a challenging concept to activate; developing creative and selecting the right mix of media that will achieve relevance across a multicultural spectrum is a difficult feat. For efficiency, many brands will market in a way that either appeals to the cultural nuances of a total market, a specific race, or communities of people who share the brand’s values.
Continue reading “Why Radio Should Play a Central Role in Multicultural Campaigns”Contributor: Dr. Leo Kivijarv, EVP/Research, PQ Media
Last week’s post focused on the 20 unknowns of this year’s political cycle. This week, the focus will be on political media buying, trends and broadcast radio’s role and opportunities.
Continue reading “Elections 2024: Initial Projections for 2024 Political Media Buying“
