Author: Annette Malave, SVP/Insights, RAB
The tooth fairy… from a young age. Many of us are told that you will receive a “reward” when you lose a tooth. So, why as adults, do so many of us dread dental visits?
Continue reading “Dental Anxiety Is Real—And It’s a Marketing Opportunity for Local Practices”Author: Annette Malave, SVP/Insights, RAB
Most Americans don’t circle Tax Day on their calendar with excitement. Instead, it lingers in the background — wedged between work deadlines, family schedules and the constant mental note of “I really need to do my taxes.”
Continue reading “From Nerve-Wracking to Reassuring: How Radio Connects During Tax Season”Author: Annette Malave, SVP/Insights, RAB
January often brings a mix of optimism and caution. Businesses are setting new goals, reviewing budgets, and closely watching economic signals. For advertisers, uncertainty can lead to hesitation — but with the help of broadcast radio, businesses can seize the opportunities that still exist.
Continue reading “Why Radio Starts the Year Strong – Even When the Economy Feels Uncertain”New measurement tools in audio give marketers a better sense of their ROI
Contributor: Matthew Schwartz, director of editorial and content development, ANA
Video didn’t kill the radio advertising star. Neither did social media, online gaming, nor Netflix. The rise of digital platforms has been a veritable boon for audio advertising, which encompasses ads on streaming music services, podcasts, and traditional AM/FM and digital radio stations. Despite the dizzying number of media channels — or maybe because of them — radio continues to provide advertisers with effective reach at lower cost per thousand than linear or streaming programming.
Continue reading “Audio Advertising Gets Some Fine Tuning”Author: Tammy Greenberg SVP Business Development, RAB
The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of the CMO Report.” Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.
Continue reading “Radio Pumps Up Marketing Effectiveness”Author: Annette Malave, SVP/Insights, RAB
Today’s news headlines reflect consumers’ economic outlook – uncertain. A quick internet search on Americans’ financial outlook reveals a flood of polls and surveys that highlight widespread concern about the economy and personal financial futures.
Continue reading “Tuning Into Financial Stress: Why Radio Is the Medium for Money-Minded Americans”Author: Annette Malave, SVP/Insights, RAB
There is no doubt that today’s media landscape is fragmented and that capturing a consumer’s attention is difficult. Brands need a medium that can not only capture their attention, but one that offers scale, boosts other media, engages and delivers results.
Continue reading “Here are Radio’s Truths”Author: Travis Cartier, senior manager, onboarding and development, Marketron
One of the most frequent questions I hear from radio salespeople is, “What’s my differentiator?” It’s a crowded landscape with local businesses receiving daily emails and calls from someone who wants their ad budget.
Continue reading “Own the Creative, Own the Ad Buy: The Untapped Differentiator in Local Media Sales”Author: Annette Malave, SVP/Insights, RAB
I think we would all agree that there is no place like home. Travel destinations often refer to the comforts of home, but there’s something about sleeping in your own bed, sitting in your own chair and kicking your feet up at home that makes a difference.
Continue reading “Local Furniture Stores: Why Radio is Your Best Bet”Author: Annette Malave, SVP/Insights, RAB
If you find yourself browsing weekly supermarket circulars to find out which of your favorite brands are on sale, you aren’t alone. Consumers are working hard to fight the inflation battle at the registers.
Continue reading “Why Radio Should Be on the Shopping List”Contributor: Beth Osborne, director, marketing and content, Marketron
For 13 years, the Borrell-RAB digital benchmarking report on radio digital sales has been a valuable resource for the industry. The insights of local media buyers and station management allow us to look backward and forward on the opportunity for radio to be a leader in local digital ad sales.
Continue reading “Insights into Action: 5 Next Steps for Radio from the Borrell-RAB Digital Radio Sales Report”Author: Tammy Greenberg, SVP Business Development/RAB
In the age of AI, audio’s ability to forge deeply personal and trusted relationships with listeners is an opportunity for brands.
Continue reading “Humans Matter”Author: Annette Malave, SVP/Insights, RAB
The holidays may be behind us, but there are many gift-giving days ahead.
Continue reading “Why Radio is a Golden Opportunity for Jewelry Retailers “Author: Nick Arias, Research & Insights Assistant, RAB
According to Edison Research’s The Infinite Dial 2024 study, an estimated 235 million people (82%) are social media users.
Continue reading “The Power of Social Media and Radio”Author: Tammy Greenberg, SVP/Business Development, RAB
The constantly evolving makeup of today’s American population has made it one of the most ethnically diverse and multicultural nations in the world. From a marketing perspective, multiculturalism is a challenging concept to activate; developing creative and selecting the right mix of media that will achieve relevance across a multicultural spectrum is a difficult feat. For efficiency, many brands will market in a way that either appeals to the cultural nuances of a total market, a specific race, or communities of people who share the brand’s values.
Continue reading “Why Radio Should Play a Central Role in Multicultural Campaigns”Author: Annette Malave, SVP/Insights, RAB
The auto industry has had its fair share of challenges and opportunities in the past few years. Events such as parts and labor shortages, strikes and the most recent security hack are just a few. While these events undoubtedly impact their business, they have an even greater effect on the consumer.
Continue reading “Driving Demand: The Impact of Radio Listening on Auto Sales”Contributor: Beth Osborne, director, marketing and content, Marketron
As digital advertising continues to become a growing part of a station’s revenue, you may have a book of businesses that are digital-only advertisers. Maybe they aren’t convinced of the value of radio ads or seek an audience outside of your station demographics. For new advertisers, they may have never purchased an audio ad before. There are many reasons they may be in this bucket. The question is, should they be?
Continue reading “Why Digital-Only Brands Should Become Broadcast Radio Advertisers”Contributor: Fleur Voruz, Senior Director/Media, Children’s Miracle Network Hospitals
Through purposeful partnerships, radio stations uniquely position themselves as champions by raising funds and awareness for critical needs in their local communities. These collaborations not only elevate positive listener sentiment, but they also drive employee engagement and business value for the radio station and its sponsors.
Continue reading “Radio’s Impact: Championing Children’s Health and Building Transformative Business Partnerships”Contributors: Todd Kalman, SVP sales, Marketron, and Beth Osborne, director, marketing and content, Marketron
Now in its 12th year, the Borrell-RAB digital benchmarking for radio delivered intelligence and learnings for the local media sales industry. One of the most exciting revelations was that radio digital revenue increased by 6.8%, besting the overall market of 5.4%. Additionally, 21% of all radio station ad revenue is now in the digital bucket. We’re eager to dive deep into the findings to deliver analysis for the year ahead.
Continue reading “Radio Digital Revenue Grew by 6.8%: Insights from the Borrell-RAB Digital Benchmarking Report”Author: Annette Malave, SVP/Insights, RAB
In today’s advertising landscape, there is a great focus on Generation Z – what they like and don’t like. It isn’t that this generation isn’t important. It is that there is another that is often missed – baby boomers.
Continue reading “Boomers are a Sales Opportunity for Businesses”
