The Spirit of Radio – Connecting in Times of Business Unusual

Author: Tammy Greenberg, SVP/Business Development, RAB

“There’s something about the spirit of radio. It helps us all to know each other better and gives us a sense of purpose and community in a time where we need those things more than ever.”
– Adam Grant, Creative Director, AKQA (abridged).

Historically speaking, in periods of great challenge, truly there is no more important medium than local radio. In uncertain and unpredictable times, broadcast radio has proven that it is the backbone of the country’s information distribution system, with increased listening among consumers across all of its platforms.

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Insights from The Infinite Dial

Contributor: Laura Ivey, Director of Research, Edison Research

The most telling image from The Infinite Dial 2020 presentation is a screenshot of our presenters, Edison Research SVP Tom Webster and Triton Digital President of Market Development John Rosso, leading the webcast with over 1,500 attendees from their respective homes. No one could have anticipated that our setup would be driven by social distancing precautions. Now seems like a most appropriate time to talk about the most recent findings on the “infinite dial” of podcasting, digital, audio, radio and social media that connect us all.

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Radio. It’s On!

Author: Annette Malave, SVP/Insights, RAB

Cancellations, social distancing, empty streets, working from home, virtual classes – this has become the new norm for many of us. We are all anxiously waiting to get back to how it used to be. In the interim, there is one thing that everyone can count on. Radio. It’s On.
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It’s Not Business as Usual

Author: Jeff Schmidt, SVP, Professional Development, RAB

“Be safe, be mindful and be calm.” – Erica Farber, RAB President and CEO

One thing is for certain, we are in times of uncertainty. Change is happening hour by hour. Our government leaders, medical community, service organizations and our business communities are all trying to respond appropriately and immediately to the ever-evolving situation.

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Vital Help In Times of Need

Author: Annette Malave, SVP/Insights, RAB

“Tough times never last, tough people do.” Dr. Robert H. Schuller

There is no doubt that we are all experiencing a difficult and stressful time. Natural disasters and current events have everyone unsettled. Staying up to date on local news is important – whether you are impacted by the events or not.

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Under the Weather? Radio Can Help

Author: Annette Malave, SVP/Insights, RAB

Recent headlines may have some Americans considering not only who their doctor is, but also when they last saw them – if they have one.

There are many ways to select a doctor or physician of any kind. Health.gov provides a few tips for adults on selecting a doctor. Those tips include asking for recommendations from family, friends or colleagues, as well as checking with insurance providers, considering distance to location and hours. Of course, most doctors have all this information available online, but how do you get them to the site? Radio, of course.

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