Radio Drives Restaurant Search

Author: Annette Malave, SVP/Insights, RAB

Food is fabulous!  And it’s even better when someone else prepares it and serves it to you – whether it is in a casual dining establishment, white tablecloth restaurant or even in a to-go bag.

The restaurant industry has undergone vast changes to meet the expectations of consumers.  They seek out unique foods and concepts that are authentic – in both flavor and experience.  They also expect healthy options that will delight the inner foodie in them.

Studies have shown that words and sounds (especially those related to food) can bring imagery to mind – one of radio’s many strengths.  And when you use any of these words or similar tactics within a radio commercial, radio drives restaurant search.

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Buying Attitudes of Radio Listeners
and Streamers

Author: Annette Malave, SVP/Insights, RAB

Holiday shopping is in full swing.  According to the National Retail Federation (NRF), over 165 million consumers shopped online from Thanksgiving through Cyber Monday.  When it comes to spending, 77% of consumers will spend the same or more this year than last, based on another NRF survey.

With all this news about shopping, we thought it might be interesting to look at the overall buying habits and attitudes of AM/FM radio and streaming listeners.

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and Streamers”

Radio Helps Save Lives

Author: Annette Malave, SVP/Insights, RAB

Radio reaches millions of people every week.  It connects personally with its listeners and can help drive brand awareness and sales.  These are some of the topics that are covered in this blog on a weekly basis.

This week’s installment focuses on an extremely important role radio plays in local markets – it can save lives.

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Radio: The Best Place to Tell Stories

Author: Annette Malave, SVP/Insights, RAB

In today’s social world, consumers will connect, engage and follow brands that reflect their mindset and lifestyle.  It’s one of the biggest challenges that brands have today.  Developing that connection begins first with brand awareness or exposure.  Numerous advertisers have successfully used radio to do just that – drive brand awareness and influence purchase intent.  Nielsen studies have pointed to the important role radio plays in the effectiveness of any campaign.  Also, one look at any of the Radio Mercury Award winners proves the impact and success that brands can experience.

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Growing with Multicultural

Author: Annette Malave, SVP/Insights, RAB

According to projections by the U.S. Census Bureau, by 2045 50.3% of the U.S. population will be comprised of what is now considered racial minorities – Hispanic, Black/African-American, Asian, multiracial and others. While 2045 is more than two decades away, the shift is already impacting the marketing and advertising perspectives and strategies among many of today’s top national advertisers.

Last week, during the 2018 Association of National Advertisers (ANA) “Multicultural Marketing & Diversity Conference,” CMOs, marketing strategists, bloggers, TV hosts and even comedians spoke to the behavior and buying power of these consumer segments.

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Radio Drives Auto Search

Author: Annette Malave, SVP/Insights, RAB

Consumers today, specifically auto-buying intenders, shop differently.  Reasons for differences in their shopping behavior are due to age, brand awareness and ad influence.  Thanks to data collection via technology, there are now ways to quantify the impact of advertising and more importantly, the specific impact that can be attributed directly to radio.

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