Back on the Road and Tuned into Radio

 

Contributor: Pierre Bouvard, Chief Insights Officer, CUMULUS MEDIA/Cumulus Radio Station Group/Westwood One

People across the country are ready to go and are already on the road. According to the Dallas Federal Reserve, 69% of U.S. workers commuted to work daily or somedays in September – up from a low of 55% in May.

As the number of people working remotely declines, American’s are resuming their commute to work or to school and radio is joining them on their drive.

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Here’s the Buzz from Radio Week

Author: Annette Malave, SVP/Insights, RAB

Engagement. Local. Heart. Soul. Creativity. Partnerships. Those were words that resonated across the various sessions and events that took place during Radio Week.

From Oct. 5 – 9, CEOs, managers, sellers, radio personalities and some the brightest creative directors participated in two of radio’s biggest events – Radio Show and the Radio Mercury Awards.

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Radio Can Get Out the Vote

Author: Annette Malave, SVP/Insights, RAB

In less than a month, Americans from all walks of life will use the opportunity to make their voices heard. They will vote.

To say that this election will be like no other would be a great understatement. While campaign advertising started early, over the next few weeks, the airwaves will be inundated with information, facts and promises to influence and sway voters. During this emotionally charged year, connecting personally will be vital to the success of a candidate’s campaign. No other medium connects and engages personally more than broadcast radio.

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Inclusive, Diverse and Community

Author: Annette Malave, SVP/Insights, RAB

Inclusiveness and diversity are words that we are hearing a lot lately. Sometimes they are used interchangeably, when in fact, they are different. According to the Cambridge dictionary, inclusiveness is “the quality of including many different types of people and treating them all fairly and equally.” Diversity is “the condition or fact of being different or varied; the mixture of races and religions that make up a group of people.”
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Why Aren’t Boomers Targeted?

Author: Annette Malave, SVP/Insights, RAB

Have you ever heard of Sutton’s Law? It’s based on the principle that when diagnosing something, you should first consider the most obvious. It is based on bank robber “Slick” Willie Sutton’s response to a reporter’s question: “Why do you rob banks?” His response? “Because that’s where the money is!” This same response could be applied to the question; “Why boomers?”

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The Influence of Hispanics in the U.S.

Author: Annette Malave, SVP/Insights, RAB

September 15 marks the start of Hispanic Heritage Month, which recognizes and celebrates the contributions of American citizens whose ancestors can be traced to Central and South America, Mexico, Spain and the Caribbean. Hispanics have had a tremendous impact on everything in the U.S. – food, culture, entertainment and even population growth.
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