Radio Leads the Charge in the
Audio World

Author: Annette Malave, SVP/Insights, RAB

Today, consumers have a multitude of audio options to choose from — broadcast, satellite, pure-plays and podcasts — across a multitude of devices. In other words, audio has never been hotter.

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Audio World”

Where Does Radio Fit in the 2020 Elections? – Update

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

In June, PQ Media projected that political media buying could exceed $8 billion in 2020, possibly as high as $8.5 billion.  In Part 2 of the blog post, PQ Media reviews recent issues, events and state of the economy and provides insights into the 2020 political ad forecast.

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Political Media Buying 2020: Still Way Too Early Prediction

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences.

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Local Radio is More Important Than Ever

Author: Annette Malave, SVP/Insights, RAB

In mid-July, a local newspaper that has been in existence for 233 years announced that it would be cutting its print version to only three days a week.  In an interview, the director of one of the local universities responded: “It’s devastating to communities.  Not only do they lose their news, it erodes everything else in terms of civic participation.”

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Radio’s Workplace Listening is BIGGER Than Ever

Contributor: Leigh Jacobs, EVP Research Analysis, NuVoodoo Media Services

Consumers today are connected 24/7. They have the ability to tap into news, entertainment and information whenever, wherever and in whatever format they want. Thanks to technology, the connection with radio continues – into the workplace.

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