Radio Can Get Out the Vote

Author: Annette Malave, SVP/Insights, RAB

In less than a month, Americans from all walks of life will use the opportunity to make their voices heard. They will vote.

To say that this election will be like no other would be a great understatement. While campaign advertising started early, over the next few weeks, the airwaves will be inundated with information, facts and promises to influence and sway voters. During this emotionally charged year, connecting personally will be vital to the success of a candidate’s campaign. No other medium connects and engages personally more than broadcast radio.

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Radio Reaches the Swing Voter

Contributor: Stephanie Digeon-Heath , Client Services, The Media Audit

On November 3, 2020, Americans will head to the poll and decide whether to reelect Trump or whether to elect former Vice President Biden as president. For loyal supporters of either candidate, their minds are most likely made-up. However, this may not be true for all Independents. Independents are thus considered pivotal voters. “Presidential general elections are generally determined by two factors: the size and relative enthusiasm of each major party’s base, and which way the swing voters in the middle go,” said Charlie Cook, a political analyst and founder of The Cook Political Report, a nonpartisan online newsletter. The closer the race, the more pivotal Independents voters become.

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Celebrating the Black Consumer

Author: Annette Malave, SVP/Insights, RAB

February is Black History Month, also known as African American Month. It celebrates and recognizes the roles that African Americans have played in shaping U.S. history. Originally established as Black History Week by American historian Carter G. Woodson, it was expanded to a month-long celebration in 1976.

As consumers, African Americans have a buying power of $1.3 trillion and are 47.8 million strong. They are socially active – as end-users as well as influencers. They also spend more time with media across devices – specifically radio, than the U.S. population in general.

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Strictly Voters and Political Activists Are Listening

Author: Annette Malave, SVP/Insights, RAB

Although the New Year is only entering its second week, one thing is certain.  The ad spending of political candidates is just starting to rev up as they each work to reach their constituency. Political ad spending forecasts continue to rise.

As candidates and PACs strategize and plan their campaign efforts, media options can deliver different types of voters – strictly voters or political activists.

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Radio on Main Street Podcast – Back by Popular Demand – Steve Passwaiter

This week we are bringing back one of the best of the year podcasts. With the election season heating up we didn’t want you to miss this one.

In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Passwaiter, VP & GM at Kantar Media/CMAG where he has oversight of the Political Ad Intelligence unit.

Political messages are looking to make connections with those “narrow slices of persuadables” in the most efficient manner possible. Radio has a strong case to make but our marching orders are clear that we need more “feet on the street”.

Keep Your Files in Order

Contributors: Brad C. Deutsch, Principal, Foster Garvey, P.C. and Benjamin J. Lambiotte, Principal, Foster Garvey, P.C

Just as the 2020 federal election campaign shifts into high gear, on October 16, 2019, the Federal Communications Commission issued two significant orders “clarifying” broadcasters’ political public file obligations in response to complaints filed against several stations.  In both orders, the Commission made it very clear that it is station licensees – and not political ad sponsors or their ad buyers – who are responsible for ascertaining, collecting, and uploading in a timely manner to the FCC online political public file, all the information required by Section 315(e) of the Communications Act and the FCC’s political broadcasting rules.

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