Radio Drives Store Traffic

Author: Annette Malave, SVP/Insights, RAB

Consumers today continue to shop and buy at brick and mortar locations, despite the surge of online shopping. In fact, according to a survey released by GroundTruth, a global location tech company, 38% of consumers believe they spend more money in-store.  What influences that spend?  The experience.

According to an article published in Forbes earlier this year, what will be critical for the retail industry is “the customer experience.” The same rings true for automotive.  An Autotrader study found that 54% of consumers would buy from a dealership that offers their preferred experiences, regardless of cost. When it comes to the QSR (quick service restaurant) industry, the experience is key.  The interaction customers have with the employees is just as important as the food that is being served.

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Top 10 Radio Show Takeaways

Photo Credit: RAB/NAB Radio Show 2018

Author: Annette Malave, SVP/Insights, RAB

During the 2018 Radio Show, the overarching theme was about data – demystifying it, understanding where to get and how to use it as well as the opportunities it can create.

In addition, throughout the Radio Show, there was a secondary message: Radio is a strong and nimble medium that continues to evolve, to not only meet but exceed the demands and expectations of its listeners and advertising partners.

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Hispanics – the Fastest Growing
Consumer Market

Author: Annette Malave, SVP/Insights, RAB

$1.5 trillion.  That is the buying power of the Hispanic consumer – the largest minority market in the U.S.  According to the Selig Center for Economic Growth, this group’s economic clout has grown 203% since 2000, which makes it one of the fastest growing consumer markets here in the U.S.  This group represents nearly 18% of the country’s population.

Advertising to ethnic audiences was once considered an afterthought.  However, as the buying power of Hispanic consumers continued to increase, its importance as a target audience for advertisers grew.

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Consumer Market”

Attention Back-to-School Shoppers

Author: Annette Malave, SVP/Insights, RAB

Here we are – mid-July, lush gardens, warm weather, barbecues and picnics with friends and families.  The mid-point of summer and the year are now over.  This means only one thing – back-to-school shopping is in full swing!

While it may seem difficult to believe, go into any retailer of clothing, shoes or office supplies and the deals are just starting as the school shopping season runs from July through September.  These retailers, whether they have a national footprint or one location on Main Street, have the same goal – to reach potential shoppers, get them to their location and shop. Why? Because back-to-school shopping is the second biggest shopping season for retailers.  And according to the National Retail Federation, 2017 back-to-school (BTS) shopping was expected to reach $83.6 billion.

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