Among the biggest stars at CES 2018 were the newest smart speakers and the latest skills they offer. With it comes many new opportunities for radio as audio, and how Artificial Intelligence (AI) devices like Alexa are influencing the way consumers are tapping into their favorite stations using these skills. The machine learning is improving the way we interact with the technology. So it’s no surprise that this year’s CES theme was AI! Everything is getting smarter due to data. As the devices get smarter, audio will play a larger role.
Continue reading “CES 2018 Las Vegas”
Now that the holiday eating and drinking events are behind, consumers will suddenly feel guilty about all of their indulgences. One look at any talk show, home TV shopping program or even ads on the internet seems focused on one thing – getting fit.
While there are some adults (okay a lot) that will make health and fitness one of their resolutions, there are many who go to the gym or exercise on a regular basis.
Continue reading “Getting Fit with Radio”
In this edition of the Radio on Main Street, Erica Farber, President & CEO of the RAB, speaks with the Chairperson of the Broadcasters Foundation of America – Dan Mason.
As a former CBS Radio President & CEO Dan is one busy guy. In addition to his work with the Broadcasters Foundation he is a senior advisor for Broadcast Relations for iHeartmedia. He is also a play-by-play basketball announcer at Coppin State University and is a co-host and analyst for the Horse Racing Radio Network. As the year is coming to a close Dan shares his thoughts on the importance of supporting the Broadcasters Foundation plus he shares his advice for all broadcasters for the coming year.
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The automotive industry is anticipated to see a slight uptick at the end of 2017. Although October was slightly down, end-of-year incentives should provide a boost to November and December.
However, it’s not just about incentives. Auto buying intenders are well educated prior to entering any dealerships. The question is how do you reach them? And when you do reach them, you need to understand their auto buying and auto servicing preferences as well as their radio listening habits.
Continue reading “Reaching the Auto Buyer”
It’s difficult to believe but yes – there are less than three weeks left until Black Friday. As those weeks dwindle down, consumers are creating their gift-giving lists and planning their shopping strategies.
With this shopping season just around the corner, consumers are estimated to spend 3.4% over 2016 holiday spending. Based upon survey results released by the National Retail Federation (NRF), the average amount a consumer will spend this year is just shy of $1,000.
Continue reading “Less Than Three Weeks and Counting”
Today’s blog post is courtesy of Brad Deutsch, owner at Garvey Schubert Barer.
Within the advertising industry there have been many articles written about accountability, transparency and fraud as it pertains to online ads. Those same concerns have arisen as it pertains to political advertising.
There have been numerous heated headlines about Russian-sponsored online political ads that were posted during the presidential election. But did you know that Federal law actually explicitly prohibits foreign nationals from directly, or even indirectly, purchasing political ads?
Continue reading “Prepping for Political”