Radio on Main Street Podcast Featuring Rishad Tobaccowala, Chief Growth Officer, Publicis Groupe & Gordon Borrell, CEO, Borrell Associates

Recently, RAB’s Dave Casper and Jeff Schmidt attended the Local Online Advertising Conference in New York City. They had a chance to talk with Gordon Borrell from Borrell and Associates – the organizer of the conference; and one of the keynote speakers, Rishad Tobaccowala who is the Chief Growth Officer for Publicis Group.

Rishad suggests that the future will not fit in the containers of the past, and this is causing widespread fear and confusion. He says all of us must change to meet the demands of a very bright future.

Radio on Main Street Podcast Featuring Chris Brown, EVP Conventions & Business Ops for the National Association of Broadcasters

Erica Farber is the President & CEO of the RAB and in this edition she speaks with Chris Brown, EVP Conventions & Business Ops for the National Association of Broadcasters.

In this role, Chris is responsible for producing the NAB’s annual conventions, with their largest conference, the NAB Show coming up next month in Las Vegas. The NAB Show covers over 2 million square feet of space and is the ultimate event for media, entertainment and technology professionals looking for new and innovative ways to create, manage, deliver and monetize content on any platform.

Radio on Main Street Podcast Featuring Erik Schmidt, a Recent Saga Communications Graduate of RAB’s Certified Radio Sales Manager Course

In a multi-year study of workplace learning entitled “In Search of Learning Agility,” one of the key findings was, there is no such thing as permanent competence any longer, or a fully developed skill set either in individuals or organizations. There is a constant need for new learning and training. The good news is, for those who want to continue their professional development there are plenty of resources.

Jeff Schmidt, who leads RAB’s professional development team had a chance to speak to Erik Schmidt, a recent graduate of the Certified Radio Sales Manager course conducted in RAB’s Dallas office.

Radio: Still the One

There is little doubt that we are in a golden age of media overall, as content is available everywhere and across all devices.  Yet, according to Nielsen’s second quarter 2017 Comparable Metrics Report, radio remains the top way to reach consumers across all media platforms – 93% A18+. And radio also provides advertisers with effective digital opportunities to compliment and extend its large over-the-air audience. Such as: streaming, on-demand podcasts, HD radio, NextRadio, and pure plays… the list continues to expand. Radio’s social media websites provide advertisers with new ways to relate to the enthusiastic radio audience. As smart marketers, we must look ahead to understand these drivers of change and signals of progress to navigate forward. The media landscape is vast, complex with technology changing the way consumer’s engage with media and radio remains the best way to reach consumers across demographics.

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