Radio’s Music Role

Author: Annette Malave, SVP/Insights, RAB

Have you ever wondered why hearing certain songs on the radio makes you smile?  Other than it might be your favorite song or stir up a memory, there are some scientific facts to support your enjoyment.  Listening to music has been proven to make you smarter and more productive.  Music is also known to make people happy and elevate their mood.  Perhaps this is part of the reason why people tune in to radio.  But radio plays another important role – music.

Continue reading “Radio’s Music Role”

5 Facts and Radio

Author: Annette Malave, SVP/Insights, RAB

Over 247 million.  That’s a great number.  It’s the number of people that listen to radio every week.  It is the top reach medium – touching more people every week than any other medium or device.  This is something that we in the radio industry know.

Continue reading “5 Facts and Radio”

Radio on Main Street Podcast Featuring Danny V, Producer of the BJ & Migs Show on Seattle’s KISW

One of radio’s greatest assets are the tremendously talented on-air personalities. And behind some of the greatest personalities and shows on the air today is someone with the title of producer.

In this edition, Erica Farber, President and CEO of the RAB speaks with Danny V,  the producer of the wildly successful BJ & Migs show heard every morning 6 to 10AM on KISW in Seattle. Danny V shares his philosophy on why it’s important to have a strong producer. The value they bring to act as a filter and subjectively provide content suggestions allows our hosts and talent to do what they do best – perform.

Radio Delivers Experiences

Author: Annette Malave, SVP/Insights, RAB

Of all generations, millennials have had the greatest influence on the advertising and marketing world.  Their views and opinions and how they communicate amongst each other shifted how advertiser brands engage with them. According to an early study conducted by Harris and Eventbrite, millennials would choose to spend money on experiences versus things and the greater majority had participated in live events in the past year – like concerts, festivals, themed sports, etc.

While millennials, as a target audience, may have been a catalyst to the growth of event/experiential, it is now an important component of many brands’ marketing campaigns – regardless of age groups.  Marketers will spend nearly 21% of their overall budgets on event/experiential in 2018 compared to 19% in 2017, according to a 2018 report by Event Marketer.

Continue reading “Radio Delivers Experiences”

Radio on Main Street Podcast Featuring Dan Vallie, President of the National Radio Talent System.

A common concern expressed by broadcasters in all size markets is the need to attract the next generation of broadcasters. An idea that first began at Appalachian State University in Boone, North Carolina was an incubator created for well-rounded and well-educated college talent with a passion, determination and an interest to begin a career in Radio.

In this edition, Erica Farber, President and CEO of the RAB speaks with Dan Vallie, President of the National Radio Talent System and founder of Vallie, Richards, Donovan Consulting.

With a strong background in radio programming, Dan is the man behind the only program of its kind created to answer the long-discussed issue of a radio talent farm for the industry. Now presented in over eight colleges and universities across the country, these 10-day intensive summer programs bring in broadcast professionals representing all aspects of the radio industry to act as guest professional facility to teach all the sessions to the students accepted in the program. And the best part is 70% of the students that have gone through the program have received their first job in radio or related fields.

The Consumer Is At the Center of It All

Author: Annette Malave, SVP/Insights, RAB

At Nielsen’s recent Consumer 360, the theme was Confronting What’s Next.  There were discussions and presentations on reaching multicultural audiences, using data, artificial intelligence, building brands and more.

There was a lot to be learned from each of the panelists and brand presentations.  But, keeping true to the core of the event, it all boiled down to understanding and reaching the consumer.  More importantly, it was clear that this is the age of the consumer.  The consumer is in control, and wants and expects to be heard.  The consumer is at the center of it all.

Continue reading “The Consumer Is At the Center of It All”