Radio on Main Street Podcast Featuring Jose Villa, Founder and President/Chief Strategy Officer of Sensis

Generation Z. Born after 1995 and unaware of a world without the internet or mobile devices, this generation now makes up over one quarter of the U.S. population. Their unique views on culture, brands, language and purchase behavior are vastly different from their older cohorts – millennials.

In this edition, Annette Malave, SVP Insights at the RAB speaks with Jose Villa, founder and President/ Chief Strategy Officer of Sensis – a cross-cultural marketing agency with digital at its core. Specifically, they discuss findings from a new study on this cross-cultural group – “We are Gen Z”, their perspective on everything from culture to food and what it all means to advertisers, radio and potential employers.

Radio on Main Street Podcast Featuring Ed Levine, President/CEO of Galaxy Media Partners

As discussed in last week’s podcast the opening session of the first full day of this year’s Radio Show was titled, “You’re Not Just in the Radio Business” and it centered around stories told by innovators who’ve made the transformation.

In this edition, Erica Farber, President and CEO of the RAB speaks with Ed Levine, President/CEO of Galaxy Media Partners. Galaxy is one of the premiere privately owned independent media groups based in Central New York. Ed was one of the innovators that participated in this important session and believes strongly in the importance of being optimistic and taking risks.

Leaning In To The Consumer To Drive Growth

Author: Tammy Greenberg, SVP/Business Development, RAB

It’s nothing new to say that we are living in an attention economy. We are marketing to consumers during a time when there is more noise and choice than there ever has been before – in media of all forms, on the shelves of grocery stores, in the search results on your mobile device or computer, in airports, at events and more. 

Last week, the Association of National Advertisers hosted their annual confab of Masters of Marketing. Over a period of three days, chief marketing officers from national brands took the stage inspiring a group of nearly 3,000 brand stewards, media professionals, analytics and ad tech partners with their brand stories, strategies, and goals for growth.

Continue reading “Leaning In To The Consumer To Drive Growth”

Survey Shows Radio Has Become Marketers’ Bellwether

Contributor:  Gordon Borrell, CEO, Borrell Associates

In today’s confusing whirlwind of marketing choices, radio advertising seems to have become a bellwether.  Radio has been getting high ratings not only among local ad agencies, but also from local “direct” buyers. The number of businesses who say they’re buying radio advertising has increased steadily since 2017, according to the largest annual survey of local ad buyers.* Continue reading “Survey Shows Radio Has Become Marketers’ Bellwether”

Radio on Main Street Podcast Featuring John Zimmer, President of Zimmer Radio & Marketing Group

The opening session of the first full day of this year’s Radio Show was titled, “You’re Not Just in the Radio Business” and it centered around stories told by innovators who’ve made the transformation.

In this edition, Erica Farber, President and CEO of the RAB speaks with 2019 Radio Show Steering Committee Chair and President of Zimmer Radio & Marketing Group, John Zimmer. John was one of the innovators that shared his thoughts during this important session and Erica was able to catch up with him right after that.