Author: Annette Malave, SVP/Insights, RAB
The audio landscape continues its evolution — driven by the growth of various content options available. Specifically, the world of podcasts is increasing by leaps and bounds. In 2018, 124 million people have ever listened to a podcast according to The Infinite Dial 2018. In 2015, that figure was only 89 million!
Podcasting growth can be attributed to the increase and diversity of audio content. While radio has always had content available on demand, there are now personalities, radio stations, etc., that are creating content just for podcasts. These podcasts are giving marketers new and creative ways to reach their intended target audience.
With millions of people listening to all of this content, what do we actually know about podcast listeners and their spending habits?
Continue reading “Podcast Listeners Equal Bigger Spenders”
The practice of listening to the home town team on the radio and watching the game on TV is as alive and well today as it ever was. The connection formed between the radio broadcaster and the listener is extraordinary! This is a trusting relationship only radio can provide. This connection can drive sales and help to build your brand.
The big game is a big deal for radio stations and it is here next weekend! And you can bet everyone across the country will be tuning in to hear the Pats and Eagles play-by-play. Westwood One will cover the game nationally. Listeners coast-to-coast can hear the game called by their favorite announcers including Kevin Harlan and Boomer Esiason, and this year also includes Hall of Fame reporter Ed Werder. Local announcers in Boston and Philadelphia include WBZ’s Bob Socci and Scott Zolak, and WIP’s Merrill Reese and Mike Quick.
Continue reading “The Big Game and Radio”
The click of a flip-top can. The fizzing when you open a screw top. These descriptions bring images to mind – and those images are unique and personal to the individual as they remind them of the beverage they connect with the most. Radio has a strong value proposition for this category – loyal listener connections that drive engagement, awareness and consumption.
As a top 20 category for radio, beverages increased spending by 9% in the first half of 2016 based on data from Miller Kaplan Arase, LLP. Growth within this category was attributed by some of the national soft drink, beer and distilled beverage advertisers, and specifically Coca-Cola (+87%), Anheuser-Busch (+150%) and Bacardi (+127%), to name a few. While these are all well-recognized brands, there are in fact other beverages that have a history just as long.
Continue reading “Thirsty? Listen to the Radio”