Month: January 2024

In our fifth episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with David Matathia, head of strategy at Fitzco, a fully integrated and independent agency based in Atlanta. David provides an inside look into Fitzco’s success and chats about the value of radio to advertising partners. Have a listen to this conversation, and you’ll come away with real insight into the agency world today.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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In episode number six of Radio on Main Street at the ANA Masters of Marketing, Tammy Greenberg speaks with Jon Evans, chief customer officer, and Andrew Tindall, global partnerships director from System 1, a creative effectiveness platform that quickly harnesses the power of emotion to drive profitable growth for brands by measuring emotional responses to advertising.

The ListenUp study that System 1 released in partnership with RadioCentre in the U.K. further confirms that radio works. Radio can change consumer behavior, gets consumers to talk about a brand, look for a brand at retail and buy it. Great radio ads trigger positive emotions and garner huge results. Listen to the full conversation and check out the full ListenUp study on RAB.com.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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In episode number eight of Radio on Main Street at the ANA Masters of Marketing, Erica Farber speaks with Monika Saxena, executive vice president of marketing for LongHorn Steakhouse. A hugely successful brand with almost 600 locations across the country, the challenge for LongHorn Steakhouse is building on a vast amount of consumer love for the brand in both its mature markets as well as new ones to continuously expand its customer base. 

Much like radio, LongHorn Steakhouse is fortunate to serve a hundred million people every year and is driven by being a force for good in their guests’ lives and a force for growth for the brand and the communities it serves. Monica shares what they’re focused on and more during this insightful conversation.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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In episode number seven of Radio on Main Street at the ANA Masters of Marketing, RAB’s Dave Casper chats with Raquelle Zuzarte, founder and chief marketing officer of Equity Project for All, who recently published an article to WARC entitled “What’s AI got to do with it?” In this piece, Raquelle shares that AI is technology that drives human progress and introduces us to a new way of practically looking at it for business and marketing application, introducing us to AIHI, which stands for Artificial Intelligence for Human Ingenuity.

AI is technology that helps humans to imagine more, aim higher and do better, and Raquelle simplifies a sometimes scary and confusing technology and offers us invaluable advice. Have a listen to her advice on the podcast and follow up with her article as well.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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Welcome to the latest Radio on Main Street series recorded on-site at the 2023 Association of National Advertisers’ (ANA) Masters of Marketing conference. RAB had the opportunity to chat with many attendees about their businesses, their marketing goals, the issues they are most focused on and of course, their thoughts about radio.

In our first episode of the series, RAB’s Erica Farber had the pleasure of sitting down with Nicole LaSpina, senior director of brand marketing for Wyndham Hotels & Resorts. Nicole talked about her views and her personal feelings towards radio and how audio can be accessed everywhere and is part of the reason that consumers spend a significant amount of time listening. Since that’s where the consumers are, that is where she believes brands like Wyndham Hotels & Resorts need to be. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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In the second episode of Radio on Main Street from the ANA’s Masters of Marketing conference, Erica Farber chats with Erin Allsman of The Brownstein Group, which is the longest-running independent advertising and public relations agency headquartered in Philadelphia, Pennsylvania. In this episode, you’ll hear how what radio has to offer is equally as relevant to a creative and public relations shop as it is to media agencies. As the media landscape continues to change so completely and dramatically, Erin suggests the value of lunch and learns on a regular basis to keep an agency’s creative juices flowing with what’s new and what’s possible with radio is imperative. Learn why Erin believes “listening is a superpower” in this engaging conversation.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing blogs

Click here for all Season 3: Radio Influencers blogs

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In the third episode of this ongoing series from the ANA Masters of Marketing conference, Erica Farber sits down with Carly Fink, president of Provoke Insights, a terrific partner to RAB. In this episode, you’ll hear how market research helps brands take off the blindfolds, takes out the guess work and helps inform marketing, advertising and media strategies. Provoke Insights is bullish on the power of radio and that is because they see the stats firsthand through their research. Have a listen to the conversation and then head over to RAB.com to learn more about Provoke Insights.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing blogs

Click here for all Season 3: Radio Influencers blogs

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In the fourth episode of the latest series recorded at the ANA Masters of Marketing conference, RAB’s Erica Farber chats with Misty Goff, senior director of marketing for Visit Orlando, which is focused on fun and bringing joy to people in the wonderful city of Orlando, Florida. You’ll learn about  personalized reach, customized messaging and innovation, which are key to Visit Orlando’s marketing strategies and data that helps to facilitate those efforts. Visit Orlando is excited about the promise that data and technology brings to their brand operations, but it will never replace the power of human touch and relationships to drive results. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing blogs

Click here for all Season 3: Radio Influencers blogs

Podcast: Play in new window | Download