Radio on Main Street Podcast Featuring Jeff Schmidt, SVP of Professional Development at RAB, and a Panel From This Year’s Radio Show Consultant Series

It seems like every day there is a new challenge and a new opportunity for media sellers.  Selling has changed dramatically from the way we did just a few years ago – or has it?

In this edition of Radio on Main Street, Jeff Schmidt, who leads Professional Development at the RAB, gathered the six consultants from this year’s Radio Show Consultant Series to discuss the changes, the challenges, and the opportunities for media sellers.

Whether your brand new to media sales, or you’ve been doing it for years, the tips from these consultants can help you get better.

Reaching African-Americans
with Radio

Author: Annette Malave, SVP/Insights, RAB

Earlier this year, the Selig Center for Economic Growth released the 2018 edition of The Multicultural Economy.  According to this report, they estimated that the overall consumer buying power was nearly $15 trillion in 2017.  Of that, African-Americans accounted for nearly 9% of the total (just slightly below the Hispanic market), or $1.3 trillion, and that figure is expected to rise to over $1.5 trillion by 2022.

African-Americans are a strong influencer group. They are trendsetters that impact fashion, music, pop culture and more.  When it comes to entertainment options, specifically radio, they spend more time listening to radio compared to the general population.

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with Radio”

Radio on Main Street Podcast Featuring Paul Brenner, President of TagStation

In this edition, Annette Malave, SVP, Insights of the RAB speaks with Paul Brenner, President, TagStation.  Data collection and the ability to use it to attribute the impact of a digital media campaign on consumers is now a standard practice among advertisers. But what about traditional media, specifically radio? Via TagStation and Dial Report, radio’s impact can now be measured.

During this podcast, they discuss the results of the newly released RAB study, Radio Drives Store Traffic, done in partnership with TagStation’s Dial Report team.

Radio Drives Store Traffic

Author: Annette Malave, SVP/Insights, RAB

Consumers today continue to shop and buy at brick and mortar locations, despite the surge of online shopping. In fact, according to a survey released by GroundTruth, a global location tech company, 38% of consumers believe they spend more money in-store.  What influences that spend?  The experience.

According to an article published in Forbes earlier this year, what will be critical for the retail industry is “the customer experience.” The same rings true for automotive.  An Autotrader study found that 54% of consumers would buy from a dealership that offers their preferred experiences, regardless of cost. When it comes to the QSR (quick service restaurant) industry, the experience is key.  The interaction customers have with the employees is just as important as the food that is being served.

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Radio on Main Street Podcast Featuring Norm Pattiz, CEO of PodcastOne

One of the fastest growing segments of audio entertainment today is podcasting with a growing number of consumers tuning in every day. In this edition, Erica Farber, President and CEO of the RAB speaks with Norm Pattiz, CEO of PodcastOne whose company has a network of over 200 podcasts offering some of the biggest names in on-demand entertainment.

Also joining the conversation is one of PodcastOne’s prominent hosts, Kaitlyn Bristowe. From the Bachelor to the Bachelorette and beyond, she has introduced and welcomed her social media fans to this ever-growing form of audio entertainment.

Top 10 Radio Show Takeaways

Photo Credit: RAB/NAB Radio Show 2018

Author: Annette Malave, SVP/Insights, RAB

During the 2018 Radio Show, the overarching theme was about data – demystifying it, understanding where to get and how to use it as well as the opportunities it can create.

In addition, throughout the Radio Show, there was a secondary message: Radio is a strong and nimble medium that continues to evolve, to not only meet but exceed the demands and expectations of its listeners and advertising partners.

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