Auto Disclaimers Help Drive Purchase Intent

Author: Annette Malave, SVP/Insights, RAB

One of radio’s biggest creative challenges has been the disclaimers that are mandatory for commercials of specific ad categories.  The long list of rates, money down, and other qualifiers once considered audio noise contained within auto ads may in fact be influential for those consumers who are in the market to purchase/lease a vehicle.  Based upon a recent analysis of auto dealer ads, these along with additional findings can be a game changer for increased revenue opportunities for radio.

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Radio – A New Frontier

Author: Annette Malave, SVP/Insights, RAB

Unique. Funny. Innovative. Moving. Inspiring. Game Changing.  Those were just some of the words used by judges to describe the winning spots of the Radio Mercury Awards.

On May 31st, some of the best creative minds across the country gathered at The Cutting Room in NYC to encourage, reward and celebrate great radio commercials at the Radio Mercury Awards ceremony.

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Radio on Main Street Podcast Featuring Jeffrey Hedquist, Known as “Advertising’s Storyteller.”

In this episode, Erica Farber, President and CEO of the RAB, speaks with Jeffrey Hedquist. Jeffrey is known as “advertising’s storyteller.” He is a commercial creator who has won hundreds of advertising awards and works directly with advertisers, agencies and radio stations.

An advocate for advertisers, he believes strongly in using the power of storytelling to help tell the advertisers message. His message to radio is to not write commercials but to create stories that engage the listener. More importantly, stories that engage the listeners are stories about the listeners.

Radio on Main Street Podcast Featuring Donald Miller, CEO of StoryBrand and New York Times Bestselling Author

In this edition, Erica Farber, President and CEO of the RAB speaks with Donald Miller, CEO of StoryBrand and New York Times bestselling author. His latest book entitled Building a Story Brand stresses the importance of clarifying messages so customers will listen, reinforcing the message that the words we use matter.

In the podcast they discuss how storytelling will transform the way we talk about our brands and the unique value we bring to our advertising partners.

2017 – It’s Been An Incredible Year

It’s incredible to believe that 2017 is coming to a close.  The year just seemed to fly by.

There were so many events that took place around the world this past year and many of these events left a mark in the world of pop culture.  Similar to events that shaped pop culture, there were events that shaped and influenced how radio is perceived. Continue reading “2017 – It’s Been An Incredible Year”

Radio Does Drive Search

The majority of shoppers today search before purchasing any product. They look for product information, compare prices and brands. Does radio, as an advertising medium, drive that search or influence online behavior? That question is often posed to us at the Radio Advertising Bureau (RAB) by advertisers, agencies and our members.

Radio is the top reach medium – reaching consumers everywhere they go and throughout their day. It delivers a strong return on investment. When radio is part of a media-mixed campaign, it improves brand awareness – it’s the quintessential complementary medium. And yes, now we have quantifiable proof that Radio Does Drive Search!

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