Here’s What RADIO Stands For

Author: Annette Malave, SVP/Insights, RAB

Anything is possible on radio.  You can hear a singing garbage bag, a hamburger rap song or something that sounds like a bull elk.  What you hear on the radio can also make you laugh, gasp or cry. 

Yes, anything is possible on radio and that’s what attendees heard on June 6 at the 2019 Radio Mercury Awards, held at SONY HALL in New York.  Continue reading “Here’s What RADIO Stands For”

Resolutions and Reflections

Authors: Tammy Greenberg, SVP/Business Development, RAB & Annette Malave, SVP/Insights, RAB

Happy New Year!  It’s hard to believe that another year has gone by.   Right now all of us are working toward our resolutions for 2019 — both personal and professional — as well as remembering the numerous highlights of 2018.

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Radio: The Best Place to Tell Stories

Author: Annette Malave, SVP/Insights, RAB

In today’s social world, consumers will connect, engage and follow brands that reflect their mindset and lifestyle.  It’s one of the biggest challenges that brands have today.  Developing that connection begins first with brand awareness or exposure.  Numerous advertisers have successfully used radio to do just that – drive brand awareness and influence purchase intent.  Nielsen studies have pointed to the important role radio plays in the effectiveness of any campaign.  Also, one look at any of the Radio Mercury Award winners proves the impact and success that brands can experience.

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Top 10 Radio Show Takeaways

Photo Credit: RAB/NAB Radio Show 2018

Author: Annette Malave, SVP/Insights, RAB

During the 2018 Radio Show, the overarching theme was about data – demystifying it, understanding where to get and how to use it as well as the opportunities it can create.

In addition, throughout the Radio Show, there was a secondary message: Radio is a strong and nimble medium that continues to evolve, to not only meet but exceed the demands and expectations of its listeners and advertising partners.

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Auto Disclaimers Help Drive Purchase Intent

Author: Annette Malave, SVP/Insights, RAB

One of radio’s biggest creative challenges has been the disclaimers that are mandatory for commercials of specific ad categories.  The long list of rates, money down, and other qualifiers once considered audio noise contained within auto ads may in fact be influential for those consumers who are in the market to purchase/lease a vehicle.  Based upon a recent analysis of auto dealer ads, these along with additional findings can be a game changer for increased revenue opportunities for radio.

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Radio – A New Frontier

Author: Annette Malave, SVP/Insights, RAB

Unique. Funny. Innovative. Moving. Inspiring. Game Changing.  Those were just some of the words used by judges to describe the winning spots of the Radio Mercury Awards.

On May 31st, some of the best creative minds across the country gathered at The Cutting Room in NYC to encourage, reward and celebrate great radio commercials at the Radio Mercury Awards ceremony.

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