In this edition, Erica Farber, President and CEO of the RAB speaks with Donald Miller, CEO of StoryBrand and New York Times bestselling author. His latest book entitled Building a Story Brand stresses the importance of clarifying messages so customers will listen, reinforcing the message that the words we use matter.
In the podcast they discuss how storytelling will transform the way we talk about our brands and the unique value we bring to our advertising partners.
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It’s incredible to believe that 2017 is coming to a close. The year just seemed to fly by.
There were so many events that took place around the world this past year and many of these events left a mark in the world of pop culture. Similar to events that shaped pop culture, there were events that shaped and influenced how radio is perceived. Continue reading “2017 – It’s Been An Incredible Year”
The majority of shoppers today search before purchasing any product. They look for product information, compare prices and brands. Does radio, as an advertising medium, drive that search or influence online behavior? That question is often posed to us at the Radio Advertising Bureau (RAB) by advertisers, agencies and our members.
Radio is the top reach medium – reaching consumers everywhere they go and throughout their day. It delivers a strong return on investment. When radio is part of a media-mixed campaign, it improves brand awareness – it’s the quintessential complementary medium. And yes, now we have quantifiable proof that Radio Does Drive Search!
Continue reading “Radio Does Drive Search”
A barn. Blue skies. A horse running through the fields.
A great image just came to your mind reading those words, right? But what color was the barn – red? What color was the horse – brown, white, black, spotted? And while the horse was running through the fields under the blue skies, was it a winter day with snow on the ground or were there wild flowers growing. Whatever your answer was, it doesn’t matter. The image that came to mind was relevant to you and that is the power of radio commercials.
Continue reading “Silence Can Be Golden in Radio Ads”
What makes a great radio ad? Is there a magic formula or do you just have to have a gift? In today’s post, some of radio’s great creative minds share their thoughts and approach to writing great radio ads. Have you tried their approach in the past? Please tell us what you think about their suggestions.
“Radio is one of the few remaining mediums with captive audiences. They can’t click away from you; they can’t skip ahead. While they are driving in their car, you own their attention,” said Chris Smith, Brand Creative Group Head from The Richards Group, as he was emphasizing radio’s continued relevance as a great storytelling mechanism despite all other advertising choices.
Continue reading “The Secret Formula to Great Radio Ads”