Marketron

Telecom Marketing on Radio: What’s Working Best

Contributor: Rick Kestenbaum, general manager, AnalyticOwl

The telecom industry is what keeps us all connected—whether we’re texting a friend, streaming a movie or hopping on a video call for work. It’s come a long way from landlines and dial-up internet to lightning-fast mobile networks and fiber-optic cables. These days, telecom companies are at the heart of the digital world, powering everything from smart homes to cloud computing.

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Heavy Radio Listeners Stay Connected

Author: Annette Malave, SVP/Insights, RAB

If you are like most people, your home and those that live in it became more tech savvy and “smarter” in the past few years. People realized the importance of cellphones, fast internet and other tech type things. People became “tele-everything.” This is potentially the dawn of a tele-everything world, but this world is dependent on the internet, technology and of course, the devices needed in this new world.

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