Category: African-Americans

Local Banking, Local Trust, Local Radio

Author: Annette Malave, SVP/Insights, RAB

Technology has transformed nearly every aspect of banking. Consumers can deposit checks with their phones, apply for loans online, transfer money instantly and access financial information with a few taps. At the same time, digital-only banks and financial technology companies continue to expand their offerings, giving consumers more choices than ever before.

Yet despite all the innovation, banking remains a relationship business.

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Black Consumers, Brand Trust and Radio’s Unique Connection

Author: Annette Malave, SVP/Insights, RAB

Black consumers continue driving cultural influence, purchasing behavior and marketplace trends across industries ranging from beauty and fashion to technology, food and entertainment. Their influence extends far beyond direct spending power, shaping what becomes culturally relevant, socially amplified and commercially successful.

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From Backyard to Business Driver: Why Lawn & Garden Is Growing and How Radio Helps It Thrive

Author: Annette Malave, SVP/Insights, RAB

Lawn and garden has evolved far beyond seasonal upkeep – it’s now a reflection of how Americans live, spend and prioritize their homes. What was once about mowing and maintenance has become a category driven by outdoor living, wellness, sustainability and long-term home value.

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Renovate or Relocate? The Real Forces Driving Home Improvement — and Why Radio Matters

Author: Annette Malave, SVP/Insights, RAB

Home improvement used to be about style. Today, it’s about strategy. Remodeling is no longer a weekend project. It’s a lifestyle adjustment, a financial decision and for many, a necessity. Rising housing costs, aging homes and changing living needs have shifted homeowners’ mindset from “Should we renovate?” to “How do we make our home work better for us?”

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Dental Anxiety Is Real—And It’s a Marketing Opportunity for Local Practices

Author: Annette Malave, SVP/Insights, RAB

The tooth fairy… from a young age. Many of us are told that you will receive a “reward” when you lose a tooth. So, why as adults, do so many of us dread dental visits?

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From Nerve-Wracking to Reassuring: How Radio Connects During Tax Season

Author: Annette Malave, SVP/Insights, RAB

Most Americans don’t circle Tax Day on their calendar with excitement. Instead, it lingers in the background — wedged between work deadlines, family schedules and the constant mental note of “I really need to do my taxes.”

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2025’s Most Read: Radio’s Biggest Trends & Takeaways

Author: Annette Malave, SVP/Insights, RAB

As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform.

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In a Local Business World, Radio Keeps Auto Repair in the Driver’s Seat

Author: Annette Malave, SVP/Insights, RAB

In today’s evolving vehicle landscape, local auto repair shops are sitting on a powerful advantage—if they understand what consumers are thinking, feeling and doing, they can market accordingly.

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Driving Demand: How Radio Moves the Needle with RV Enthusiasts

Author: Annette Malave, SVP/Insights, RAB

As the weather begins to change in some parts of the U.S., people across the country are reminiscing about their vacations, road trips and travels. That doesn’t mean that those events are over.

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Radio Drives Website Traffic for Restaurants

Author: Annette Malave, SVP/Insights, RAB

During the pandemic, many businesses and industries had to learn to (dare I say) pivot, in order to keep their doors open and succeed. The restaurant industry not only pivoted but experienced a seismic shift in all aspects of business. From food to staffing, from menu items and customer service – the need to change was critical.

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Radio’s Powerful Role Among Black Consumers

Author: Annette Malave, SVP/Insights, RAB

Growth opportunities. In today’s economic environment, this is what businesses large and small are looking for – growth in awareness, traffic and sales. Growth comes from change – a shift in strategies, tactics and marketing.

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Radio is Still #1

Author: Annette Malave, SVP/Insights, RAB

If you have read this blog in the past, you have read about radio’s inarguable strengths. You’ve read about radio’s ability to connect, engage and deliver results. This post is different.

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Diverse Consumers are Growth Opportunities for Auto Dealers

Author: Annette Malave, SVP/Insights, RAB

The auto industry is once again claiming a stronghold in news headlines. What are the tariff implications? When is the best time to buy? What are consumers thinking? Even if you are currently not in the market for a vehicle, some of the headlines may cause you to reconsider…just in case.

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Radio has a Place at the Marketing Table for Furniture Retailers

Author: Nick Arias, Research & Insights Assistant, RAB

“Home is where the heart is.” There is no better feeling than the comfort of your own home, and some of that comfort can be attributed to the furnishings in your home.

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Radio is a Must to Engage Auto Shoppers

Author: Annette Malave, SVP/Insights, RAB

When considering advertising categories, there are some that have experienced numerous changes because of and due to the pandemic. Some of those changes were limited to the pandemic while other categories have undergone drastic changes influenced by external issues beyond the pandemic.

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Local Furniture Stores: Why Radio is Your Best Bet

Author: Annette Malave, SVP/Insights, RAB

I think we would all agree that there is no place like home. Travel destinations often refer to the comforts of home, but there’s something about sleeping in your own bed, sitting in your own chair and kicking your feet up at home that makes a difference.

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How to Have a Healthy Sales Year in Fitness

Author: Annette Malave, SVP/Insights, RAB

At the start of each year, Americans get focused on health and fitness. According to the Health & Fitness Association, approximately 96 million adults plan on making this a priority.

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Why Radio is a Golden Opportunity for Jewelry Retailers 

Author: Annette Malave, SVP/Insights, RAB 

The holidays may be behind us, but there are many gift-giving days ahead. 

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Why Radio Should Play a Central Role in Multicultural Campaigns

Author: Tammy Greenberg, SVP/Business Development, RAB

The constantly evolving makeup of today’s American population has made it one of the most ethnically diverse and multicultural nations in the world. From a marketing perspective, multiculturalism is a challenging concept to activate; developing creative and selecting the right mix of media that will achieve relevance across a multicultural spectrum is a difficult feat. For efficiency, many brands will market in a way that either appeals to the cultural nuances of a total market, a specific race, or communities of people who share the brand’s values.

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Elections 2024 Update: The Great Unknowns

Contributor: Dr. Leo Kivijarv, EVP/Research, PQ Media

In April, RAB posted two guest blogs I wrote about political media buying during the 2024 elections. At the time, I postulated that this election was unlike any previous election cycle because there were 20 “Great Unknowns,” including whether Trump would step down as a candidate before the Republican National Convention if convicted, and subsequently jailed, in any of the various court cases against him.

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