There is little doubt that we are in a golden age of media overall, as content is available everywhere and across all devices. Yet, according to Nielsen’s second quarter 2017 Comparable Metrics Report, radio remains the top way to reach consumers across all media platforms – 93% A18+. And radio also provides advertisers with effective digital opportunities to compliment and extend its large over-the-air audience. Such as: streaming, on-demand podcasts, HD radio, NextRadio, and pure plays… the list continues to expand. Radio’s social media websites provide advertisers with new ways to relate to the enthusiastic radio audience. As smart marketers, we must look ahead to understand these drivers of change and signals of progress to navigate forward. The media landscape is vast, complex with technology changing the way consumer’s engage with media and radio remains the best way to reach consumers across demographics.
Continue reading “Radio: Still the One”
2018 is now in full swing, and with so many retrospective articles across publications it is also a great time to take a new look at media comparisons. 2017 seemed to be the year for digital and social media as seen in so many articles.
However, figures in other research publications and newsletters painted a very different image.
Continue reading “Radio: Consumers’ Weekly Leader”
It’s incredible to believe that 2017 is coming to a close. The year just seemed to fly by.
There were so many events that took place around the world this past year and many of these events left a mark in the world of pop culture. Similar to events that shaped pop culture, there were events that shaped and influenced how radio is perceived. Continue reading “2017 – It’s Been An Incredible Year”
The automotive industry is anticipated to see a slight uptick at the end of 2017. Although October was slightly down, end-of-year incentives should provide a boost to November and December.
However, it’s not just about incentives. Auto buying intenders are well educated prior to entering any dealerships. The question is how do you reach them? And when you do reach them, you need to understand their auto buying and auto servicing preferences as well as their radio listening habits.
Continue reading “Reaching the Auto Buyer”
In this edition, Erica Farber, President and CEO of the RAB speaks with Andrew Curran, President & COO of DMR Interactive. The company focuses on developing performance driven marketing campaigns for broadcasters and in doing so they look at what drives radio consumption.
In this podcast they discuss a key driver of radio’s audience which is employment and that opens up a lot of possibilities for both the content side and the revenue side.
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