Radio on Main Street Podcast Featuring Tim Weil, Partner at the Barrington Media Group

An important and ever growing category for revenue growth is direct response advertisers who focus almost of all of their marketing efforts on performance based media.

In this edition, Erica Farber, President and CEO of the RAB speaks with Tim Weil, Partner at the Barrington Media Group. As an agency, his company is in the business of helping their clients generate new customers, profitably and at scale.

With a robust in-house analytics team, he knows radio works, and he feels strongly that radio and audio will continue to grow if, as an industry, we keep working together in a unified effort to stay in front technologically.

The Uncertain World of Marijuana Advertising

Contributors: Brad C. Deutsch, Principal, Garvey Schubert Barer, P.C. and      Aaron S. Edelman, Attorney, Garvey Schubert Barer, P.C.

Despite the recent wave of marijuana legalization across the US, options for marijuana advertisers remain slim.  However, navigating the minefield of marijuana advertising that could lead to revenue opportunities for radio is deceptively complex.

Advertising is generally protected by the First Amendment, but only so long as an ad is related to “lawful activity.”  So, that raises the question – does the sale of marijuana count as “lawful activity?”

Continue reading “The Uncertain World of Marijuana Advertising”

Radio on Main Street Podcast Featuring Danny V, Producer of the BJ & Migs Show on Seattle’s KISW

One of radio’s greatest assets are the tremendously talented on-air personalities. And behind some of the greatest personalities and shows on the air today is someone with the title of producer.

In this edition, Erica Farber, President and CEO of the RAB speaks with Danny V,  the producer of the wildly successful BJ & Migs show heard every morning 6 to 10AM on KISW in Seattle. Danny V shares his philosophy on why it’s important to have a strong producer. The value they bring to act as a filter and subjectively provide content suggestions allows our hosts and talent to do what they do best – perform.

Building Relationships with Radio

Author: Annette Malave, SVP/Insights, RAB

“In relationships, the little things are big things.”  No truer words have ever been said as these by Stephen R. Covey, author of The 7 Habits of Highly Effective People.  Building and nurturing relationships is important for any successful person or business.

There are other quotes that can help frame the approach for opportunities:

  • “Make a customer, not a sale.” – Katherine Barchetti, founder K. Barchetti Shops
  • “There is only one boss.  The customer.” – Sam Walton, founder of Walmart

Each of these individuals were successful retailers and, like Stephen Covey, they, too, understood the value and importance of relationships.

Continue reading “Building Relationships with Radio”

Radio on Main Street Podcast Featuring Tony Gray, President and CEO of Gray Communications

In this edition, Erica Farber, President and CEO of the RAB speaks with Tony Gray, President and CEO of Gray Communications.   Tony is one of the longest tenured urban radio programming consultants and provides stations with personal consultation, research evaluations and market analysis as well as talent recruitment.

His single piece of advice to the industry is to never compromise the product.

Radio Delivers Experiences

Author: Annette Malave, SVP/Insights, RAB

Of all generations, millennials have had the greatest influence on the advertising and marketing world.  Their views and opinions and how they communicate amongst each other shifted how advertiser brands engage with them. According to an early study conducted by Harris and Eventbrite, millennials would choose to spend money on experiences versus things and the greater majority had participated in live events in the past year – like concerts, festivals, themed sports, etc.

While millennials, as a target audience, may have been a catalyst to the growth of event/experiential, it is now an important component of many brands’ marketing campaigns – regardless of age groups.  Marketers will spend nearly 21% of their overall budgets on event/experiential in 2018 compared to 19% in 2017, according to a 2018 report by Event Marketer.

Continue reading “Radio Delivers Experiences”